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Data Cloud is the intelligent activation layer for all your enterprise data.
Unify and activate real-time enterprise data — securely and bi-directionally — across Salesforce, data lakes, warehouses, and business applications. Keep it current, consistent, and ready for AI agents, smarter insights, and faster decision making.
See how the world's most data-driven companies activate their data.
Make your data work harder. No matter where it lives.
Enterprise data holds massive potential but can often be hard to activate. Data Cloud overcomes this with Zero Copy integrations to platforms like Snowflake and Databricks, eliminating duplication and delays to power real-time customer profiles, automated actions, personalized experiences, and smarter decisions at scale. This seamless integration extends the value of existing data lake and warehouse investments thanks to Data Cloud's market-leading customer data platform (CDP) capabilities.
Flexible connectivity with 200+ connectors & the Zero Copy Partner Network.
With over 200 pre-built connectors, Salesforce Data Cloud seamlessly integrates data from across your business – including sources like SAP, Shopify, Zendesk, Workday and more. Through our leading Zero Copy Partner Network, certain integrations allow you to access data directly in its source system without the need for traditional ETL processes or physical data movement. This provides near real-time access and reduces data duplication.
Bridge data silos. Don't rebuild them.
How does Data Cloud work?
Salesforce Data Cloud is designed to work with the systems you already have, acting as your central hub. It bridges data silos, harmonizing information from your lakes, warehouses, and critical business applications. As the central hub, it makes unified, harmonized data readily available for use across Salesforce and any other connected system where it's needed.
Data Cloud Features
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Gartner® names Salesforce a Leader in Customer Data Platforms for the second year in a row.
Learn why Gartner named Salesforce a Leader.
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Frequently Asked Questions
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data Cloud for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data Cloud