See What You Can Do With Data Cloud

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36 Use Cases
Retail

Optimize service with conversation intelligence.

Use detailed transcript data from every service conversation on any channel, to extract common contact reasons, policies, identify similar resolution paths for common issues, and understand customer sentiment, ideally in real-time. Allow agents (and bots) to provide better service response and supervisors to optimize service operations.

Manufacturing

Drive incremental revenue via cross sell & up sell

Drive revenue growth by recommending products tailored to customer needs. Match and suggest complementary products to boost product adoption and sales. Promote additional purchases through product affinity and next best offer.

Media and Entertainment

Increase fan engagement with personalized experiences.

Make deeper connections for life with your fans by getting to know them and making every interaction memorable. Increase revenue by identifying upsell and cross-sell opportunities that will increase wallet share alongside customer satisfaction.

Retail

Decrease cost per acquisition through targeted advertising.

Identify high-potential target groups most similar to existing high-value audiences and decrease cost per acquisition via lookalike modeling, advanced segmentation, and advertising activation to key partners.

Financial Services

Deliver personalized insurance experiences.

Access and integrate all of your customer data, no matter where it is, and use it to provide personalized engagement in the hands of your sellers, service operatives, marketing, and distribution management.

Financial Services

Increase deposits with personalized marketing.

Drive the volume and frequency of deposits and investments with precision, personalized marketing. All driven by a single view of your customer. Improve awareness and conversion rates and better understand your customer's circumstances.

Consumer Products

Utilize intelligent omnichannel execution.

Maximize service efficiency, sales revenue and customer satisfaction with the data to make smarter decisions from the contact center to the field.

Consumer Products

Optimize assortments and promotions in-store.

Use historical claims data to power actionable insights and AI that ensure faster processing and compliance with regulatory timelines.

Healthcare and Life Sciences

Activate a Unified Health Score

Build a complete, longitudinal view of your patients that aggregates data not only from a CRM system but also from other external systems that store patient data.

Healthcare and Life Sciences

Make clinical trial management easy.

Simplify clinical trial management by enabling collaboration, identifying patient candidates, and integrating diverse data sources to generate insights that enhance decision-making and improve clinical development outcomes.

Consumer Products

Real-time personalized web experience

Consumer products companies can use {{product.data-cloud}} Sub-Second Real-Time to personalize web content based on real-time customer behavior and preferences, driving engagement, satisfaction, and conversion rates.

Retail

Real-time omnichannel ecommerce recommendations

Retailers can leverage {{product.data-cloud}} Sub-Second Real-Time to deliver personalized product recommendations, optimize promotions, and enhance product discovery, significantly boosting sales and customer satisfaction.

Communications

Provide proactive customer support

{{industry.communications}} providers can leverage {{product.data-cloud}} Sub-Second Real-Time to predict and resolve service issues proactively, enhance support interactions, and automate customer outreach, improving satisfaction and loyalty.

Take a deep dive into Data Cloud with Trailhead

Learn about setup, integration, data modeling, segmentation, and much more on Trailhead, Salesforce’s free online learning platform.