Every sale is an opportunity to build customer loyalty. When reps are ready to answer pre-purchase questions, address any concerns, and offer expert advice, customers know they’re in good hands. Building trust through…

While 61% of service professionals believe their organization addresses service issues proactively, only 33% of customers agree, according to Salesforce’s State of Service Report. This gap shows many businesses aren’t responding to customer…

Salesforce today announced that six new offerings, including Data Cloud, AI Cloud, Marketing Cloud, Commerce Cloud, MuleSoft, and Tableau, are now available on Hyperforce, the trusted next-generation platform architecture, in Canada. Why it’s…

The business case for adopting artificial intelligence (AI) has become crystal clear, and many companies are already seeing results. According to recent Salesforce research among small and medium-sized businesses (SMBs), the top three…