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Marketing Analytics

Harness and unify your data to unlock AI-driven insights that power business impact, optimize budgets, and deliver more effective marketing campaigns with marketing analytics tools.

Harness and unify your marketing data.

Marketing Cloud Intelligence

Ingest your data with a robust, always up-to-date library of more than 170 marketing connectors.

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Ingest any data source and automatically map it to your data model with a universal, AI-powered connector.

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Prepare, enrich, and validate your data with a data harmonization and governance source of truth.

Image of a data harmonization dashboard.
Image of an API library, data streams.
Image of Einstein connecting disparate data sources.
Image of a data harmonization dashboard.

Scale insights that power real-time optimization.

Marketing Cloud Intelligence

Uncover optimization opportunities in seconds with an always-on pipeline of AI insights.

Image of Einstein with data graphs for Conversions and Impressions.

Create compelling, data-driven stories for faster analysis with custom visualizations.

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Share real-time marketing insights across teams and departments on Slack.

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Image of Einstein with data graphs for Conversions and Impressions.
Image of a complex data visualization.
Image of a Slack insights notification.

Supercharge Marketing with Connected Data

Tableau + Intelligence

Leverage Tableau for limitless data exploration of your marketing and business data.

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Perform analysis on clean, unified data sources from Marketing Cloud Intelligence and blend with additional non-marketing data to gain broader insights.

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Scale marketing's insights and impact across your company.

Image of a Tableau interface.
Image of a data dashboard for "percent to goal" and "spend per product."
Image of three graphs displaying different measurements of engagement.
Image of a Tableau interface.

Salesforce named a Leader in Forrester Wave™ Customer Analytics Technologies

Get the most out of your digital marketing analytics with thousands of partner apps and experts.

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Marketing Analytics FAQ

Marketing analytics helps marketers collect marketing data, analyze that data, and find valuable insights that support business objectives.

Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of performance.

There are many benefits of marketing analytics tools, including, but not limited to: maximizing marketers' time and budgets, helping marketers better connect with customers, and providing insights to help marketers grow their business’ revenue.

Learn more about why marketing analytics is important.

The right marketing analytics tool depends on your business needs. How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.