Simplify data compliance and build trust with your customers. Privacy Center is a suite of data management tools designed to manage components of data privacy law such as the General Data Protection Regulation (GDPR) and fulfill customer requests on how personally identifiable information (PII) is stored, deleted, and transferred.
Easily delete or de-identify data and files in production to reduce risk. Create, execute, and monitor requests to stay compliant. Use Preference Manager to meet consent requirements.
Anonymize, de-identify, or blank personal and sensitive data in production to meet legal obligations and reduce your risk. Randomize when you need unique data of a certain length. Hardcode when you need to set a flag or static known value. Delete the value when the field is not required or needed. Process field history by removing from tracking history to ensure all personal information is taken out.
Automatically delete old or irrelevant data records and files to reduce risk and save on storage costs. Remove audit data from Field History Tracking and Field Audit Trail. Delete data at the record level and choose what happens to related files and attachments. Hard delete immediately to bypass the recycle bin.
Create, execute, monitor, and track requests for processing data. Save admins time by creating policies to automatically fulfill right-to-be-forgotten and data-subject-access requests. Use privacy hold to stop records from being anonymized or deleted by privacy policies.
Stay compliant by capturing customer preferences automatically, saving admins’ time. Use customizable templates to create low-code forms where customers can elect how to be contacted. Enable customers to easily update their own preferences by hosting forms on your website or in Experience Cloud. Feed responses into the Salesforce Consent Data Model for consistency and ease of integration. Connect customers to their data through a token that allows secure, anonymous access to manage their consent.
Privacy software is designed specifically to safeguard users’ privacy by controlling or restricting the disclosure of information when using the internet. It employs diverse filtering mechanisms to achieve this.
Given the escalating volume of personal data collected and shared on the internet, it’s crucial for businesses to establish robust protective measures to uphold ethical and responsible use of this information. The best way to accomplish this is to create a structured privacy initiative or program.
No matter the size of your company, it’s imperative to integrate data privacy to ensure compliance with regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
Implementing data privacy programs assists organizations in safeguarding the personal information of their customers, employees, and other individuals. It is crucial for upholding trust and confidence in the organization. Moreover, it aligns with ethical practices that benefit your customers.
When opting for a privacy software program, it’s vital to assess your unique requirements and opt for a program that aligns most effectively with them. Key considerations include the volume of data requiring protection, desired protection levels, and integration with your existing software.
We have released a solution kit that explains how to manually integrate data from Marketing Cloud with the Consent Data Model in core. Please refer to this article for more details.
Yes. You can leverage Privacy Center to automatically delete or mask records from your production org, opening up data storage, removing data that’s no longer needed, and reducing the risk of identification. See the Winter ’24 release demo to see how.
Not anymore. Without Heroku, you can delete or de-identify data for right-to-be-forgotten cases.
The cost of Privacy Center is 15% of Annual Order Value (AOV).
