Media App
Financial Times web and mobile app transforms the business of journalism.
FT.com App
Responding to a new generation of news consumers, Financial Times integrated news delivery with customer data to optimize the online experience.
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FT.com delivers the news when, where, and how readers choose to consume it.
The Business Challenge
As the Internet decimated revenue for print publishers, Financial Times focused on the digital experience. But creating a digital-first approach for its 2.1 million readers proved challenging. The publisher needed to build a unified brand experience across all channels so readers could move fluidly and seamlessly between devices and browsers.
The App Solution
To achieve its vision, Financial Times empowered a small team of internal developers to build a highly scaleable, next-gen version of the company's news site on Heroku. By connecting Salesforce CRM data to the website, Financial Times revolutionized its customer engagement. The new FT.com provides readers with a faster, more personalized, and more consistent experience.
“All FT.com customer data is inside Salesforce, so we can tailor information to users and subscribers based on a single data source.”
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