Chapter 2: Enable finance to make fact-based decisions
Get the insights you need to make smarter decisions with real-time data.
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![58% percent of users cannot measure promotion effectiveness](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/RCG_TPMGuide_Article_58-v2.png)
58% of business users do not have the real-time data and analytical tools to thoroughly evaluate the effectiveness of their trade fund programs.
Faster and more compliant trade planning and execution
Promotion compliance rates are only 55%. Tracking promotion data on a spreadsheet or a limited-use TPM program won’t prevent overruns. It also doesn’t empower finance to make quick decisions about where to allocate (or reallocate) assets.
By digitizing TPM on one connected platform, finance teams can:
- Gain visibility into real-time performance and funds availability
- Monitor and act on trade promotions across your entire organization
![Only 9.5 percent of companies can monitor and adjust promotions](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/RCG_TPMGuide_Article_95-v2.png)
Only 9.5% of companies are able to monitor promotions in-flight and make mid-cycle adjustments.
Instant visibility into trade spend effectiveness
More accurate forecasting and post-event analysis
Learn how automating trade promotion data helps sales teams deliver higher ROI.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/consumer-goods/RCG_TPMGuide_Article_Image_3_768x432.png)
- Streamline customer communications
- Ensure efficient execution and program compliance
- Manage the sales agreement lifecycle from anywhere
More Resources
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Demo
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Interactive Page
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