Connected Shoppers Report
We surveyed 2,400 shoppers and 1,125 retail leaders to learn about the consumer shopping trends shaping the industry.
Want a sneak peek? Check out some key insights in the interactive dashboards below.
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Retailers focus on loyalty in a highly competitive environment.
With acquisition costs and competition rising, retailers see opportunities to retain shoppers through customer service, ecommerce, and personalization.
Note: Ties will occur when the count of responses is equal for different challenges or opportunities.
Consumer shopping transactions trend toward digital channels.
While consumers lean into online shopping over the next two years, stores remain a critical component.
Retailers seek to improve shopper experiences by unifying data.
Retailers are adopting unified engagement platforms to operationalize data so they can create personalized, seamless experiences.
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