Solutions for Consumer Goods
Drive profitable growth for consumer goods.
Use data and automation to personalize consumer connections, improve profitability, deliver commercial excellence, and work efficiently.
Kellogg's wins at the shelf with Salesforce.
Kellogg's wins at the shelf with Salesforce.
Build brand loyalty with personalized experiences.
Activate First-Party Data
Understand your consumers better to improve personalization and increase brand loyalty. Automate data collection and identify unique consumer profiles to strengthen lifetime value and maximize marketing spend productivity.
Maximize Marketing Effectiveness
Increase marketing ROI and improve performance. Consolidate multiple data sources efficiently into one central hub powered by AI, insights, and automation.
Go Direct-to-Consumer
Grow your business and drive productivity with D2C commerce. Generate brand awareness, increase revenue, and develop a personal relationship with your consumers.
Elevate Consumer Care
Grow customer lifetime value with service and support on one connected platform. Deliver service across every channel, personalize every engagement, and give agents more time to help customers by automating routine tasks.
Increase profitability with improved trade.
Improve Trade Promotion Effectiveness
Maximize margins with optimal retail pricing and promotions. Deploy program spend efficiently and empower your reps to maximize revenue at the account level.
Transform and Grow Fragmented Trade
Unlock growth and reduce the cost to serve in local markets and independent outlets. Identify key accounts, increase productivity with custom commerce sites, and sell efficiently anywhere.
Achieve commercial excellence to win at the shelf.
Unlock Perfect Retail Execution
Maximize growth and commercial excellence with perfect store execution. Use real-time data and intelligent tools to execute productive store visits and optimize field rep time.
Optimize Virtual Sales and Service
Market and sell to your retailers from anywhere while empowering your teams with flexible, agile, and scalable tools.
Manage Distributors and Brokers
Grow broker and distributor market share with rebate and incentive management. Automate performance measurement and gain insights to further build loyalty into your B2B relationships.
Work efficiently to do more, faster.
Optimize Employee Collaboration
Give employees a single hub to centralize everything they need to maximize productivity. Digitize HQ to attract and retain employees in this new work-from-anywhere environment.
Visualize Data in Real Time
Deliver powerful analytics capabilities to every level of your organization. Avoid out-of-stocks, track on-shelf availability, and dig into key performance indicators within and across retailers.
Unlock and Unify Data Anywhere
Speed up innovation by connecting systems and automating processes. Gain greater flexibility to continue delighting consumers as their preferences evolve.
Empower Teams to Build Apps Faster
Instill simplicity, consistency, and efficiency in your organization. Enable all levels of your organization to innovate fast, scale with confidence, and build incredible things.