LIFE AND ANNUITY
Protect more lives and livelihoods.
Be there when your customers need you. No complicated software — just human connection when it matters most.
![Couple holding hands](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/financial-services/insurance/life-annuity-2022/ind-fins-life-and-annuity-hero_LG.png)
Power automation and innovation to drive cost savings for life and annuity insurers.
Pump up your pipeline.
Generate opportunities and close faster when you connect sales and marketing on a single platform.
Stand out for stellar service.
Provide policyholders with modern contact center experiences, self-service options, and omni-channel support.
Bring the middle and back office together.
Power new product launches with speed and transparency.
Quote, Rate, and Apply
Get a competitive edge with rapid deployment using agile, digital quote-to-bind processes.
Employ agile innovation.
Assemble coverages, map to high-speed policy rating, manage schedules, and more with a platform that supports a flexible state model and transitions.
Empower underwriters with a desktop.
Enable a holistic underwriter view of the application and account to manage documents, make pricing adjustments, approve submissions, and more.
Deliver digital quoting experiences.
Develop and configure quotes in Salesforce or in off-platform web servers. Deploy preconfigured, mobile-ready digital experiences for policyholders and producers.
Assemble coverages, map to high-speed policy rating, manage schedules, and more with a platform that supports a flexible state model and transitions.
Empower underwriters with a desktop.
Enable a holistic underwriter view of the application and account to manage documents, make pricing adjustments, approve submissions, and more.
Deliver digital quoting experiences.
Develop and configure quotes in Salesforce or in off-platform web servers. Deploy preconfigured, mobile-ready digital experiences for policyholders and producers.
Financial Services Cloud enables you to unify customer experiences across channels, geographies, and both consumer and commercial lines of business.
Marketing Cloud allows you to build and manage personalized customer journeys.
Experience Cloud lets you quickly launch data-powered sites, portals, and apps, connected across the customer journey.
CRM Analytics for Financial Services Cloud helps your entire team find important answers and start making data-driven decisions.
Slack brings together all your teams with the apps and data they need in a single, collaborative workspace.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Marketing Cloud allows you to build and manage personalized customer journeys.
Experience Cloud lets you quickly launch data-powered sites, portals, and apps, connected across the customer journey.
CRM Analytics for Financial Services Cloud helps your entire team find important answers and start making data-driven decisions.
Slack brings together all your teams with the apps and data they need in a single, collaborative workspace.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
See how French insurance broker Verspieren offers a lightning fast quote-to-bind experience.
Explore resources for life and annuity.
![Financial services abstraction](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/financial-services/ind-fins-banking-resource2_LG.png)
Report
The future is here and it's digital first.
![Chart graphics](http://www.salesforce.com/content/dam/web/en_us/www/images/industries/financial-services/insurance/life-annuity-2022/ind-fins-life-and-annuity-resource3_LG.png)