Many customers first get to know brands by visiting their websites to learn the basics and request more information.

Salesforce Marketing Cloud and Sales Cloud integrated with Google Analytics 360 allow you to engage with customers based on the actions they've taken on a website, with a direct marketing message - such as email - or even offline.

When website visitors complete a form, their information will be passed on to Salesforce, where they'll be labeled as a lead.

If the page is set up with Google Analytics 360, the lead information will be assigned a Google Analytics 360 ID, which will be linked to the lead's record in Salesforce.

Salespeople can easily view the form information of all website leads through Salesforce Sales Cloud.

Einstein Lead Scoring allows salespeople to spend their time on leads calculated to have a high probability of converting based on their job title, location, or other factors.

With Einstein Lead Scoring, marketing teams can easily identify these leads and label them as audiences of their own. Then, they can use that data to create Analytics 360 audiences that can be reached with Google Marketing Platform.

Marketers can also use the Einstein Lead Scores to create priority segments and run targeted lead nurture and account based marketing efforts that support closing the sale or they can even optimize Google ads with a stronger call to action or personalized offer.

Once leads convert to opportunities and ultimately are closed won or lost, the marketing department can see how the lead originally moved through the funnel, and identify what worked and what didn't.

Using Custom Funnels within Google Analytics 360, they can see the interactions visitors had on their website, and the path each prospect took to become a lead and an opportunity.

Marketing teams can leverage this full view of the sales funnel to inform actions they take with other leads in the funnel — creating content that helps sales take leads to the next stage.

Then, they can use that data to create Analytics 360 audiences that can be reached across the website and ads via Google Marketing Platform.

With our integration, you can also push your audience data into Marketing Cloud so you can run a personalized and consistent campaign across your advertising and email.

Leverage the the power of Salesforce and Google Analytics 360 data to make lead nurturing journeys more personalized and effective.

You can create multiple different nurturing paths for leads based on past customer behavior, such as lifetime spend. That way, you can invest more in high-value customers with additional targeted messaging and promotions. Data from Google Analytics 360 and Salesforce empowers marketers to craft personalized customer journeys.

As leads engage with your journey messages and offers, every interaction is captured and key success metrics are displayed in a single dashboard within Marketing Cloud.

All key metrics are put in one place, thanks to the Marketing Cloud and Google Analytics 360 connector.

You can also win back unresponsive audiences by powering targeted ads with additional CRM data through the Sales Cloud and Google Analytics 360 integration.

Once these audiences respond and start taking actions or making purchases, Sales Cloud and Google Analytics 360 will show you which of your efforts led to closed business — so you can repeat your greatest successes.

Salespeople start and finish their days with email. With the Salesforce Gmail integration, sales reps can make their email time more productive than ever.

They can see all of their leads right inside Gmail, complete with intelligently-updated information about each one that they can use to personalize outreach.

Also, emails and calendar invitations are automatically logged in Salesforce. Say goodbye to the days of flipping back and forth or trying to remember to update things later.

Salespeople can save time and breathe easy with the Salesforce and Google Calendar integration, which keeps meetings and contacts aligned and up-to-date.

There's no longer any need to keep track of multiple separate calendars — contacts and events are synced automatically.

Salesforce Files Connect seamlessly integrates Google Drive into CRM. Users can easily associate files from Google Drive to internal and external communities with Chatter. Drive files can be attached in-context to Chatter posts and be added directly to opportunity records.

This integration bridges the gap between information stored in documents and the related CRM data, helping teams stay better aligned and better service the customer.

When it's time for salespeople to update forecasts, the productivity streak continues.

Salesforce reports can be seamlessly added to Google Sheets, where it's easy to make updates with just a few clicks.

This quick and powerful feature can also be used by sales operations managers and administrators who need to make mass edits in support of their teams.

When it's time for salespeople to update forecasts, the productivity streak continues.

Salesforce reports can be seamlessly added to Google Sheets, where it's easy to make updates with just a few clicks.

This quick and powerful feature can also be used by sales operations managers and administrators who need to make mass edits in support of their teams.

Google Cloud's virtual agent technology can carry on conversations so intelligent, customers will feel like they're talking to a human agent. It's available to help resolve issues 24/7, and it can seamlessly send calls to human agents when the time is right.

Einstein Bots can also be used to call Google Dialogflow, allowing for natural language processing in 20 different dialects.

When calls are passed to a human agent, the Salesforce Service Cloud console gives them all the information they need to expedite case resolution — including the full call transcript.

As the conversation progresses new recommendations are surfaced in real time, saving the agent time so they don't have to search for the right information.

Einstein AI shares next-best actions and offers based on the context of customer conversations.

Based on the context of the conversation, Google Cloud's virtual agent continues to share new advice and suggestions.

These real-time AI recommendations allow agents to add value to every conversation and deliver the best possible customer service.

The Einstein AI recommendations these recommendations are delivered in an automated workflow with up-sell and cross-sell use cases.

Agents are guided step by step through each and every business process, with no need to memorize what to do next.

The combined power of Google Cloud AI and Salesforce Einstein makes it easy to bring service calls to a successful conclusion.

With pre-populated case details, agents have peace of mind that the most important call data has been logged — allowing them to save time and swiftly move to the next service case.

There are three key technologies involved in the end-to-end CCAI solution.

1. A customer phone call is connected into the call center. This connection and IVR experience is managed via a supported telephony provider.
2. Google Cloud Virtual Agent & Agent Assist provide real-time conversational AI interactions, and process speech-to-text.
3. Salesforce receives Google Cloud AI signals and real-time transcript to improve Service Cloud Einstein recommendations that help the agent provide an improved customer experience.

Why do business users need external data, anyway? There are lots of reasons.

Imagine your marketing organization wants to know campaign results from a big customer event. To get the whole picture, you're going to need information on account executive activities, new leads, responses to event ads in the region, open rates of emails sent to prospects... and more!

Not all of that data will be internal, so you'll want an easy and organized way to collect it from multiple sources.

In BigQuery, data analysts can build data sets that include every click made on paid ads running across digital channels in the event region.

Gone are the days of importing and exporting these data sets between programs. Now, marketers can simply select Google Cloud BigQuery as a data source in Salesforce and track clicks and engagement from a central location.

Once all of your data sources have been consolidated within Salesforce and analyzed by Tableau CRM (formerly, Einstein Analytics), you can easily visualize the attributes that contribute to the overall value of your campaign — including key activities, geographical impact, and more.

This allows complex data to be presented to business users in a simple way, within the CRM apps they already use every day.