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Astro standing in front of a Reporting & Dashboards UI screen, holding a shopping cart icon. From left to right, the tiles read: Main Dashboard Overview, Products, Revenue, Number of Orders, Number of Visits, and Promotions.

Reporting and Insights

Unified customer profiles bring all your data together — CRM, marketing, service, and third party — to make revenue-growing decisions that improve efficiency. Run personalized promotions, increase cart sizes with data-informed strategies, and automate tasks like back-in-stock alerts and service case creation.

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Drive more revenue with analytics for Commerce.

Analyze customer behavior and track and improve site health with powerful reporting tools powered by the #1 CRM.

Turn data into insights and action. See revenue at every step.

Data Cloud

Data Cloud Segments help you deliver high-value, cross-channel experiences to pre-defined customer segments enhanced with commerce data. Bring in data from in-store, third-party online sources, reviews, and unified profiles, to build common journeys across marketing, commerce, and service.

Reporting and Insights dashboard with a tile popping out, titled Main Dashboard Overview. Other tiles shown read, 'Top Selling Products' and 'Most Used Promotions'.

Cart Intelligence gives customers a shopping experience that keeps them wanting more. By connecting data stored in Data Cloud and across channels, you have the power to provide new levels of personalization that transform the way customers engage with their cart.

Reporting and Insights dashobard that shows how a user can filter a dashboard accoring to site region. The filter drop down shows the following options: US-Site, CAN-Site, ENG-Site, AUS-site, FR-Site.

Get a clear view of inventory across your business anytime you need it. Stay in control of stock with Inventory Intelligence and automate time-consuming tasks, like setting out-of-stock notifications.

Want to see less returns and more loyalty? Returns Insights analyzes natural language provided into return reason codes and product reviews, and creates actionable product description updates. Your store keeps innovating and customers keep coming back.

Reporting and Insights dashboard that displays different types of pre-built report, including; Average Spend per Order per Month, Average Spend per Order per Customer, Average Order Value, Average Spend Order per Account, Orders by Date, Total Orders.

Monitor product readiness and performance to strategize your next move. Proactively adjust pricing for better conversion. Create automated bundles for items frequently purchased together. Run promotions using customer behavior and AI-powered insights, all from your connected data through Data Cloud.

Einstein screenshot showing product recommendations
Reporting and Insights dashboard with a tile popping out, titled Main Dashboard Overview. Other tiles shown read, 'Top Selling Products' and 'Most Used Promotions'.
Reporting and Insights dashobard that shows how a user can filter a dashboard accoring to site region. The filter drop down shows the following options: US-Site, CAN-Site, ENG-Site, AUS-site, FR-Site.
Reporting and Insights dashboard that displays different types of pre-built report, including; Average Spend per Order per Month, Average Spend per Order per Customer, Average Order Value, Average Spend Order per Account, Orders by Date, Total Orders.
Einstein screenshot showing product recommendations

Reach your commerce goals with Reports and Dashboards.

Commerce Reports and Dashboards

Review key KPIs across all sites for sales trends, site traffic, top selling promotions, and more – all in one place.

Reporting and Insights dashboard with a tile popping out, titled Main Dashboard Overview. Other tiles shown read, 'Top Selling Products' and 'Most Used Promotions'.

Make data-driven improvements with goal tracking and site-level performance. Customize date range and filters to see success faster.

Reporting and Insights dashobard that shows how a user can filter a dashboard accoring to site region. The filter drop down shows the following options: US-Site, CAN-Site, ENG-Site, AUS-site, FR-Site.

Use data to drive your business strategy forward with easy-to-use tools that let you standardize reporting or perform ad-hoc analysis.

Reporting and Insights dashboard that displays different types of pre-built report, including; Average Spend per Order per Month, Average Spend per Order per Customer, Average Order Value, Average Spend Order per Account, Orders by Date, Total Orders.
Reporting and Insights dashboard with a tile popping out, titled Main Dashboard Overview. Other tiles shown read, 'Top Selling Products' and 'Most Used Promotions'.
Reporting and Insights dashobard that shows how a user can filter a dashboard accoring to site region. The filter drop down shows the following options: US-Site, CAN-Site, ENG-Site, AUS-site, FR-Site.
Reporting and Insights dashboard that displays different types of pre-built report, including; Average Spend per Order per Month, Average Spend per Order per Customer, Average Order Value, Average Spend Order per Account, Orders by Date, Total Orders.

Optimize your order orchestration, fulfillment, and distribution.

Order Management Reports and Dashboards

Aggregate all of the most valuable data about a return like amount, quantity, reason, item, and customer information.

Order Management dashboard that displays a bar chart titled 'Reasons for Change Order' and there are three different return order reasons diaplyed: Change of Mind, Item Doesn't Fit, Product Damaged.

Get insight on the volume of orders coming into Order Management and the sales amount by sales channel.

An Order Management dashboard titled 'Order Total by Sales Channel' and a pie chat that breaks out the order dollar amounts by sales channel.

Get visibility into where orders are being fulfilled, the status of fulfillment orders, and fulfillment trends.

An Order Management dashboard that shows 'Fulfillment Order by Status' organized by city (Chicago, New York, Los Angeles). The bar chart shows two different bar charts per city: Allocated and Fulfilled.
Order Management dashboard that displays a bar chart titled 'Reasons for Change Order' and there are three different return order reasons diaplyed: Change of Mind, Item Doesn't Fit, Product Damaged.
An Order Management dashboard titled 'Order Total by Sales Channel' and a pie chat that breaks out the order dollar amounts by sales channel.
An Order Management dashboard that shows 'Fulfillment Order by Status' organized by city (Chicago, New York, Los Angeles). The bar chart shows two different bar charts per city: Allocated and Fulfilled.

Make smart commerce decisions with limitless data explorations.

Tableau Reports and Dashboards for Commerce

Infuse relevant, AI-driven data from every customer touchpoint into the flow of work, all with Commerce unified on the #1 CRM.

Reporting and Insights dashboard element showing AI capabilities. A 'suggested question' that reads 'What is the total lifetime value' shows a chart of 'Accounts by total lifetime value'. The chart shows bar graphs that depict the individual lifetime value of accounts, ranked in order.

Drag and drop data metrics onto one data pane to create iterative visualizations and unique insights.

Reporting and Insights dashboard element that shows categroies of products (technology, furniture, office) and what regions of the country they are flowing through.

Use automation to act on data insights, drive faster time to value, and foster greater customer retention for all your digital commerce strategies.

Reporting and Insights dashboard element titled 'Appliance Sales' that shows an increase of units sold over a period of time. 'Reoder Applicances' button appears at the bottom of this element which allows for a quick reorder opportunity.
Reporting and Insights dashboard element showing AI capabilities. A 'suggested question' that reads 'What is the total lifetime value' shows a chart of 'Accounts by total lifetime value'. The chart shows bar graphs that depict the individual lifetime value of accounts, ranked in order.
Reporting and Insights dashboard element that shows categroies of products (technology, furniture, office) and what regions of the country they are flowing through.
Reporting and Insights dashboard element titled 'Appliance Sales' that shows an increase of units sold over a period of time. 'Reoder Applicances' button appears at the bottom of this element which allows for a quick reorder opportunity.

Complete your Reporting and Insights solution with products from across Customer 360.

Tableau

Make better decisions with analytics powered by AI + Data + CRM.

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Data Cloud

Unify your customer data and take action on insights with AI and automation in real time.

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Get the most out of your ecommerce reporting software with thousands of partner apps and experts.

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Reporting and Insights FAQ

Reporting tools for ecommerce help businesses understand key KPIs based on aggregate data so they can make informed business decisions and take action more effectively.

Yes, reports and insights are critical to understanding the health of your digital commerce business.

Commerce admins leverage reporting and insights tools to determine digital strategies and identify key business trends and goals.

Reporting tools and insights help businesses keep an informed pulse on the health of their digital strategy and are critical to business strategy and growth attainment.

There are many difference ways to track key KPIs. Having customer data unified on CRM will help you make the most informed business decisions. Commerce Reports and Insights help customers achieve growth goals and deliver personalized connected buying experiences for every kind of customer.