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Unify the telecom customer marketing journey
Stitch together all your customer's 'moments of truth' from network usage data, serviceability data, and billing data, to purchasing data, browsing data, or CRM data — with our telecom marketing platform. With Einstein AI, marketers provide personalized and connected experiences at every stage of the customer journey.
Communications leaders connect with customers in entirely new ways.
Unify the customer journey from prospect to brand advocate.
Build unified audience profiles and target them with highly personalized promotions and offers with a purpose-built telecom marketing platform. Convert prospects into high value customers and reduce customer churn with proactive marketing outreach.
Unlock and activate trapped subscriber data.
Salesforce for Communications
Connect all your subscriber customer data from any source, including service tickets and the core network, with out-of-the-box connectors and quickly create target audience segments and activate them across channels — all through a user-friendly, AI-powered interface.
Get the full customer and subscriber picture by connecting data sources from outside CRM with industry compliant APIs. Turn on powerful integrations in Salesforce that your IT team can customize with MuleSoft. Streamline operations with TM Forum integrations directly in Communications Cloud.
Arm sellers with both predictive and generative AI to inform and assist them throughout the sales cycle. Automate sales processes, build stronger relationships, and guide sellers to close with Einstein Copilot for Sales -- built directly into your CRM.
Automate awareness-to-order journeys with AI-informed next best actions.
Communications Cloud
Take the worry out of pricing and quoting with a CPQ engine that supports attribute-based pricing and complex contracts. Eligibility, qualification, availability rules, and context-sensitive pricing ensure products are correctly configured, compatible, and delivered at the right price for each customer. Our CPQ is certified by TM Forum for both SID and eTOM.
Manage contracts and maintain the entire life cycle of contracts associated with opportunities, orders, quotes or other Salesforce custom objects. CLM integrates contract creation with the sales process, which means contracts are carried forward through the different stages of a sale from opportunity to quote to order.
Improve sales operations efficiences with unified large-transaction selling experience like Guided Flows. Reduce operational efforts with user interface (UI) components, data models, business processes, product models, and application logic that support large-transaction enterprise quotes. Decrease Quote & Order handle time with Rapid Attribute Configuration.
Deliver perfect orders with a catalog-driven approach that allows for real-time visibility into the fulfillment process. Leverage Einstein's predictive AI capabilities to help prevent order delays, and reduce order fallout.
Complete your telecom customer journey solution with these products from across the Customer 360.
Data Cloud
Empower teams to engage customers at every touchpoint with relevant insights and contextual data.
Communications Cloud
Run your communications business smarter, faster, and more efficiently with Communications Cloud.
Marketing Cloud
Get to know your customers through unified profiles. Personalize offers across any channel with AI. Build lasting relationships that drive business growth.
Mulesoft
MuleSoft’s unified platform provides you with connected experiences, products, and services.
Build the perfect telecom marketing platform solution with our help.
Get in touch today and our experts will guide you through the process, step by step:
- Choose the right Communications Cloud edition
- Add products/features needed, if not already included
- Customize the final results with apps, service, support
Salesforce makes it simple to build more valuable, long-term relationships with customers.
Elroy de WitteProduct Owner Digital Acceleration, VodafoneZiggo
Get the most out of the telecom customer journey with thousands of partner apps and experts.
Hit the ground running with telecom marketing platform tips, tricks, and best practices.
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Try Communications Cloud free for 30 days. No credit card, no installations.
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Unify the Telecom Customer Journey FAQ
Stitching all of the “moments of truth” in your customer’s experience - network usage data, billing data, purchasing data, and CRM data, creates a "unified profile" in your telecom marketing platform. Your employees can now provide proactive and personalized experience to customers at any stage.
Marketing Cloud lets you personalize customer experiences and optimize each campaign with a data-first, telecom marketing platform that can connect and unify interactions across every channel and device.
By moving your marketing technology to a single cloud-based platform, you can unify your telecom customer journey touchpoints to be personalized, consistent, and timely. Every customer can receive marketing touches that are targeted to them and triggered based on their experiences and interactions.