Salesforce increased its market share in 2018 by more percentage points than the rest of the top 15 CRM vendors combined
SAN FRANCISCO— May 7, 2019—Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the sixth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor. In fact, Salesforce increased its market share in 2018 by more percentage points than the rest of the top 15 CRM vendors combined.
“Companies of every size and industry are transforming how they operate in the digital age—and those transformations begin and end with the customer,” said Alex Dayon, president and chief strategy officer, Salesforce. “As the latest IDC Tracker shows, Salesforce’s relentless focus on delivering CRM innovation and customer success has fueled our growth worldwide, and solidified our leadership in the market that we pioneered 20 years ago.”
In addition to being the #1 CRM provider worldwide, Salesforce is also the #1 market share leader for CRM in North America, Western Europe and Asia-Pacific (including Japan).
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Source: IDC, Worldwide Semiannual Software Tracker, April 2019. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.
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