Trailblazers surrounded by Codey and Astro

Our values guide every decision.

Since day one, we have focused on doing well in business while also doing good in our communities. Our values have helped to differentiate our culture and strengthen our relationships with all stakeholders. We believe business is the greatest platform for change and proudly invite others to join us in taking action for people and the planet.

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Trust

In trust we trust.

Trust is our #1 value. We build trust with stakeholders by leading with ethics and through the integrity of our technology. We are dedicated to transparency, deep listening, and delivering on our commitments.

Salesforce mascots Codey, Einstein, Astro, and Appey run through a finish line tape together.
Customer Success

When our customers succeed, we succeed.

Helping customers achieve success has been our focus from the start. We earn their trust to become a valued partner. And we guide them to help their own customers succeed in an ever-changing business environment, so everyone can find greater success, connection, and wellbeing.

Salesforce mascots Codey, Einstein, and Astrolook stand over a 3d printing of themselves.
Innovation

Sparking change with innovation.

Our products are easy-to-use, integrated, scalable, and deliver fast time to value. They enable our customers to build trusted relationships with their customers around the globe. We help solve some of the world’s biggest challenges by creating the connections that help businesses, people, communities, and our planet thrive.

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Equality

Equality for all.

We are more powerful when we work together. So we are on a journey to create a more inclusive and diverse workplace, and a more equal world. We have a great opportunity to ensure every human being benefits from products, experiences, and policies that foster equality.

Codey and Astro plant saplings beside a photo of a Peruvian woman who is doing the same.
Sustainability

Net zero, now.

We lead boldly to address the climate emergency, bringing the full power of Salesforce to accelerate the world's journey to net zero. Because we know that the wellbeing of our planet and our most vulnerable communities rests on a healthy climate.