Salesforce Commerce Cloud vs. Shopify

If you want to run a commerce business, you need Salesforce. So what puts Commerce Cloud ahead of Shopify? Smarter AI. Huge revenue gains. Happier customers. International growth that’s only possible with the long-standing leader in enterprise ecommerce. Don’t take our word for it — get hands-on with Commerce Cloud for yourself in our interactive demo.

These brands picked Salesforce over Shopify.

Black Rifle Coffee Company
Hasbro logo
New Age Products Logo
Safe Touch logo
Solo Stove
Zo Skin Health Logo

Numbers speak for themselves. Customers who switched to Salesforce report:

27 %
higher ROI
Salesforce users achieved 27% return on investment after implementing Salesforce.
30 %
faster decision making
Salesforce users were able to make decisions 30% faster after implementing Salesforce.
30 %
increased productivity
Salesforce users saw a 30% increase in employee productivity after implementing Salesforce.

Hear Black Rifle Coffee Company’s migration story.

Looking to scale your business? So was Black Rifle Coffee Company. Learn how the switch to Salesforce helped the brand grow revenue and efficiency.

Here’s why so many brands choose Salesforce over Shopify.

Globalization Capabilities

Grow internationally by managing multiple brands and sites from one place. Localize language, currency, and catalog while sharing rules, promos, and business logic across your org.

Connected Data

A connected data strategy gives you a complete view of customers, streamlines operations, and drives personalized experiences at every touchpoint. Ensure data accuracy, real-time insights, and seamless integration.

Complete Commerce

Grow revenue by bringing your business together across every customer interaction, with native connections between commerce, marketing, sales, service, and more.

Composable and Headless

Get a prebuilt decoupled storefront, scalable APIs, extensive integrations, and implementation accelerators. Boost developer productivity, speed up value delivery, and lower costs.

See next-level productivity with Agentforce skills.

Create a seamless shopping journey, from discovery to checkout, across channels. Agentforce reasons, learns, and adapts. Integrated with ecommerce sites and messaging apps, it taps into enterprise-wide data to deliver natural conversations and streamline purchases. That means direct shopper engagement, something Shopify's merchant-facing AI does not offer.

Mobile phone screen showing a WhatsApp chat between an NTO agent and a customer. The agent recommends a Unisex Pullover Hoodie and the customer says she'll take 20.

Give B2B buyers a consumer-grade experience. They can easily find, purchase, or reorder products with pre-negotiated pricing. Buyers can use natural language, photos, or videos to facilitate high-volume reorders and have nuanced conversations across channels, plus transactions happen faster on popular messaging apps.

Image of a mobile phone text conversation between an Alpine Group agent and a customer. The customer requests more eco-pods and the agent adds them to their cart.

Commerce agents empower merchandising teams by handling everything from site setup and personalized promotions, to product descriptions. With real-time data, Agentforce skills offer proactive recommendations to boost product performance, move slow inventory, and increase conversions. Plus, conversational insights provide valuable recommendations for continuous improvement.

An NTO dashboard open in Business Manager, showing the left navigation titled Merchant Tools open. Drop-down tabs include Products and Catalogs, Content, Search, and more.
Mobile phone screen showing a WhatsApp chat between an NTO agent and a customer. The agent recommends a Unisex Pullover Hoodie and the customer says she'll take 20.
Image of a mobile phone text conversation between an Alpine Group agent and a customer. The customer requests more eco-pods and the agent adds them to their cart.
An NTO dashboard open in Business Manager, showing the left navigation titled Merchant Tools open. Drop-down tabs include Products and Catalogs, Content, Search, and more.

Get live faster and convert more shoppers with Salesforce Payments.

Support your entire customer lifecycle, from storefront and checkout, to order management and beyond. Setup is easy on all platforms, so you can get faster time to value.

Go live with commerce faster with preintegrated payments for storefronts. Manage payments from the same place you manage your storefronts — create merchant accounts, set up multi-step or express checkout flows, and configure payments for every site.

Pop-up screen titled Add a Payments Merchant Account with options to Create a Payments Merchant Account or Use an Existing Payments Merchant Account. Graphic of Agent Astro amidst foliage is on the right.

Existing Adyen customers can leverage Salesforce Payments without having to recontract, through a Bring Your Own (BYO) provider model. Adyen customers can set up a B2B or D2C storefront and use Salesforce Payments, no need to switch payment providers or build an integration. Want to integrate to your own payment provider completely? There’s no penalty for that.

Pop-up screen titled Use an existing payment provider, with options for Stripe or Adyen below.

Take payments beyond just your storefront and make it work across any customer touchpoint. Generate revenue in the field, collect payments on invoices, or automate collections within Flow.

Mobile phone showing an Alpine Group checkout screen, with an energy GoGoo in the cart and payment options below.
Pop-up screen titled Add a Payments Merchant Account with options to Create a Payments Merchant Account or Use an Existing Payments Merchant Account. Graphic of Agent Astro amidst foliage is on the right.
Pop-up screen titled Use an existing payment provider, with options for Stripe or Adyen below.
Mobile phone showing an Alpine Group checkout screen, with an energy GoGoo in the cart and payment options below.

For every challenge, there’s a partner ready to deliver the right solution.

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Ember Agency logo
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OSF Digital logo
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Saltbox logo
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Analysts agree on our powerful platform. 

Salesforce vs. Shopify FAQ

Commerce Cloud uses a gross merchandise value (GMV) pricing model across our portfolio. Explore commerce pricing and find the right solutions for your business here.

Enterprise businesses can deliver complete commerce at scale with Commerce Cloud. With historical high availability and uptime, B2C customers can launch flash sales and Black Friday promotions without impacting performance. Get access to a wide range of enterprise features like Einstein AI, international expansion, multi-channel selling, analytics, SEO, and more. Advanced development teams can build with the tools and technology of their choice with the ultimate storefront flexibility.

Small businesses don’t need large teams of merchandisers or developers with Commerce Cloud. Launch quickly with storefront templates and automated setup flows to speed time to value. Boost conversion with proven AI-powered merchandising tools, and make profitable, data-driven decisions connected to Marketing Cloud, Service Cloud, Sales Cloud, and Data Cloud.

Yes. Commerce Cloud offers connected commerce solutions for B2C and B2B customers across all industries. B2B customers can take advantage of commerce connected to the #1 CRM, and B2C customers have the ability to build unique branded experiences, connected to the omni-channel shopping journey.

Commerce Cloud follows a unique business model based on shared success. This includes our growth-driving innovation, a commitment to trusted uptime, and success services every step of the way. It's a proven process, as customers moving to Commerce Cloud from Shopify have seen a 27% increase in ROI, 30% faster decision-making, and a 30% increase in productivity using Einstein AI per FY24 Salesforce Customer Success Metrics.