Salesforce vs. Microsoft Dynamics

71,000+ Microsoft customers choose Salesforce for CRM.*

Why? Salesforce doesn’t build gaming consoles, laptops, or operating systems. Our sole mission is to bring companies and their customers together. That’s why our every investment —from leading agentic technology, to strategic partnerships, to robust communities—is dedicated to helping you engage, sell to, and support your customers.

* 2024 Salesforce Internal Metrics.

Customers choose Salesforce over Microsoft Dynamics:

Arcadia Publishing
Ocean Network Express
LeadVenture

1. Source: 2024 Salesforce Success Metrics. Data is aggregated from 839 customers across nine countries.

Customers who switched from Microsoft to Salesforce saw:

34 %
increase in ROI
30 %
increase in productivity due to generative AI
32 %
increase in sales revenue
26 %
decrease in customer support costs
Headshot of David Thompson, IT Data Analyst, Arcadia Publishing

We hold a lot of data. Being able to traverse all that data quickly, and simply, and easily, in something that’s a lot more flexible and modern in today’s tech environment was one of the big reasons why we were looking to upgrade from our outdated CRM.

David Thompson
IT Data Analyst, Arcadia Publishing

Source: 2024 Salesforce Success Metrics "Competitor Switched From" Highlights. Data is aggregated from up to 1,108 customers across 9 countries.

FAQ

Customer relationship management (CRM) is a technology to help companies keep track of all their current and potential customers through their journey, from marketing to sales to customer service and more. CRM is where Salesforce started and where we continue to innovate. (It’s so embedded in our DNA, it's even our stock ticker). As a result, Salesforce has been ranked the world's #1 CRM for 11 consecutive years by IDC. With Salesforce's powerful Al CRM, you can maximize productivity across your entire organization by bringing business Al to every app, user, and workflow.

Sales Cloud’s sales force automation software helps companies sell smarter, faster, and more efficiently by providing everything your sales teams need on one integrated platform. For more details, visit the Sales Cloud page.

Service Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics — enabling companies to deliver exceptional customer service experiences, from self-service to the contact center to the field. For more details, visit the Service Cloud page.

Customers see value in Salesforce's total cost of ownership and their ability to plan finances predictably. Investing in Salesforce guarantees continuous product updates and innovation delivered over seamless releases throughout the year; user-friendly interfaces; simplified configuration, admin, and maintenance; and access to a robust success ecosystem that includes ample free resources. Our editions are designed to minimize unforeseen additional expenses and ensure you right-size your investment based on your business's needs. For more information on pricing, visit our pricing page here.

Agentforce is Salesforce's toolkit to build and customize autonomous AI agents to support your employees and customers 24/7. Pre-built Agentforce Agents are ready to solve the tasks of their specific role out-of-the-box, reducing the time and complexity required with a custom build. You can also quickly configure any agent from scratch with existing Salesforce tools like prompts, flows, Apex, and APIs. Learn more about Agentforce Agents here.

Customer success is one of our core values, which is why Salesforce is proud to support businesses of every size in every industry: small business, enterprise, financial services, manufacturing, education, and more. We offer various editions to rightsize your Salesforce investment based on size, as well as out-of-the-box solutions tailored to industry-specific needs. For more information about how we help our customers, visit our customer success story page.

Our customers’ success is our most important metric. In fact, Salesforce customers report an average 37% increase in revenue after implementing Sales Cloud and a 32% increase in customer satisfaction after implementing Service Cloud. Now is the time to start boosting revenue and realizing the great ROI that Salesforce can deliver to you.

Yes, Salesforce offers bi-directional integrations with Microsoft so you have full access to data without leaving the apps you use most. The Salesforce Outlook plugin allows you to see relevant Salesforce records in Outlook and relate email messages to Salesforce, keeping your teammates up-to-date with your communications. Integrate Salesforce with Microsoft Teams to bring Salesforce data directly to Teams users on their desktop and mobile devices. Teams participants can mention Salesforce records directly in chats or channels in Teams to provide information about a contact, lead, opportunity, account, or case. Teams channel members with Salesforce access can view more record details without leaving Teams.