FAQ

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Event Information

Connections is where marketers and customer-obsessed Trailblazers meet for two full days of innovation and inspiration for leading with AI agents.

It’s the place to be inspired, connect with peers, learn from experts and thought leaders, and skill up for the future of customer experiences.

Can’t make it to Chicago? Save the date and join us online exclusively on Salesforce+.

Connections takes place in Chicago at the McCormick Place West Building on June 11–12, 2025. Plus, we’ll also have an exclusive broadcast experience on Salesforce+.

Connections invites all levels of marketing, commerce, and service professionals to connect every experience and market smarter, not harder. Whether you’re just getting started with the Salesforce Platform or you’re an expert, you’ll discover new ways to grow your career and your business.

Set a reminder to watch the Connections broadcast on Salesforce+ from June 11–12. Highlights from Connections will be available on demand. For the full experience, join us onsite.

Salesforce+ is a streaming service that gives you a front-row seat to select Connections episodes and unlimited access to Salesforce’s original series. Catch luminary speakers, customer success stories, and groundbreaking innovation from anywhere. Membership is free, easy, and available to everyone. Sign up for free.

Registration

To register for the in-person experience at Connections, click the Register button on the top right of this page. You will need to create an account to register. This account will give you access to your registration details, recommended sessions, agenda builder, and so much more. 

If you created an account for a previous Salesforce event, use that same email and password in the login box. If needed, click Forgot Password to trigger a reset.  

From there, you’ll provide a few additional details, select your hotel and conference pass, and then you’re on your way to experience Connections in Chicago.

Register now for just $599. Early bird pricing expires on May 2.

The conference pass is valid June 11–12, 2025. It includes access to the main show, luminary sessions, breakouts, theater sessions, and hands-on demos. It also includes lunch.

Please contact the Connections Help Desk from 8:00 a.m.–8:00 p.m. CT:
U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com

Please contact the Connections Help Desk from 8:00 a.m.–8:00 p.m. CT:
U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com

All cancellation requests must be submitted in writing to the Salesforce Events Help Desk at ConnectionsSupport@salesforce.com. For a full refund of the Event registration fees, cancellation notices must be received by 11:59:59 p.m. CT on Friday, May 9. 2025. Cancellation notices received between 12:00 a.m. CT on Saturday, May 10, 2025, and 11:59:59 p.m. CT on Friday, May 23, 2025, will be processed at 50% of the Event registration fees. No refunds will be processed for cancellation notices received after 12:00 a.m. CT on Saturday, May 24, 2025. These cancellation terms also apply to the registration fees for all classes and events ordered as part of Connections 2025.

Full cancellation/substitution terms may be found in the Events Terms of Service.

Accepted payment methods include: Visa, MasterCard, Discover, American Express, or debit cards with a major credit card logo.

Substitution requests will be processed free of charge if submitted by 11:59:59 p.m. CT on Friday, May 23, 2025. Substitution requests after this date are subject to a USD 100 transaction fee.

Full cancellation/substitution terms may be found in the Events Terms of Service.

Sessions

Main Keynote: Join us to discover the latest product innovations and major announcements from Salesforce. Experience live demos, listen to luminary speakers, and be inspired by captivating stories of customer success.

Keynotes: Experience the latest product innovations and announcements from Salesforce with live demos, luminaries, and stories of customer success for a specific buyer, industry or topic. 

Breakouts: Attend our dynamic 45-minute presentation focusing on a specific product or solution, followed by a Q&A session. 

Theaters: Experience a concise and informative 20-minute session introducing a specific topic. Whether it’s tips and tricks or a how-to presentation, you’ll get the essentials in a quick and engaging manner. 

Interactive Session Types
Roundtable
: Gather with like-minded attendees to discuss a particular topic. This is an opportunity to network and share best practices and common challenges facing the Salesforce community. Moderated by an expert at each table. 

Workshop: Participate in an expert-led, 60-minute interactive session to learn a product or skill. The workshop description will let you know if computers are provided or if you need to bring your own device.

Hands-on Training: Facilitated by a Salesforce expert, this is a 60- or 90-minute session that includes guided exercises with hands-on practice in a Salesforce org. Product experts are standing by to help; computers provided.

You can see all the sessions taking place in person at Connections on our Sessions page. From there you can filter by role, industry, product, and more.

Session owners are encouraged to share their presentations after the conference. Registered attendees can visit the Sessions page the week after the conference to find shared presentations. Limited episodes will be available on demand on Salesforce+.

Agenda Builder allows registered attendees to view and reserve sessions by date and time to help plan out their time at Connections. Attendees can add a session to their agenda through reserving a seat and favoriting sessions that they are interested in. Please note there are some session types or activities that do not appear on Agenda Builder, such as Campfires and demos, as those are not reservable content. Agenda Builder will launch in May.

Accommodations

Yes, Salesforce has reserved hotel blocks around Chicago. You will have the opportunity to book your room during registration within the hotel section. Inventory is limited, available on a first-come, first-booked basis, and our discounted rates are only available until Monday, May 19, 2025, so book now.

View hotels and more information here

You can make online hotel bookings for Connections during the registration process. If you wish to add a hotel at a later date or update your existing reservation information, log in with the email and password used during registration.

If you would like assistance in making changes, contact the Connections Help Desk from 8:00 a.m.–8:00 p.m. CT:

U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com

Note: Hotel accommodations are available on a first-come, first-booked basis until Monday, May 19, 2025.

If you reserve a room via the Connections registration process, cancellations must be made according to the hotel’s cancellation policy (between 24–72 hours before arrival, depending on the hotel). Failure to do so will incur a penalty equal to the cost of one night’s room and tax. Please check the Connections Official Hotel List for your hotel’s specific cancellation policy.

Before May 19, 2025, please contact the Connections Customer Service Desk to make the transfer.

Beginning Thursday, June 2, 2025, please contact your hotel directly to update the name and credit card on file for the reservation.

The Connections Help Desk operates Monday through Friday, 8:00 a.m.–8:00 p.m. CT:

U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: connectionssupport@salesforce.com

No. All attendees must register and book their own hotel reservations.

If you don’t check in on your scheduled arrival date, the hotel will cancel your entire reservation. They may choose not to reinstate it, even if you arrive the next day. Additionally, you will be charged a penalty equivalent to one night’s room and tax, regardless of whether the reservation is reinstated. You can make changes to your reservation through the registration portal until May 19, 2025. After June 2, 2025, please contact your hotel directly for any changes to your travel plans.

No. All hotel reservations must be guaranteed with a valid credit card at the time of booking.

No, deposits are not required. However, if you cancel less than 72 hours before your arrival date, you may be charged for one night’s room and tax to the card you provided during booking. Please review the cancellation policy of the hotel you selected on the Connections Official Hotel List.

Yes, as long as you are the cardholder for the credit card you present at check-in.

If the card used to guarantee your hotel reservation is not in your name, the cardholder must be present at check-in. Alternatively, you can set up a credit card authorization form with the hotel before your arrival. Please contact the hotel directly to obtain a credit card authorization form.

To obtain the discounted Connections rates, all new reservations and changes must be made through the Connections Registration Portal before the cutoff date of May 19, 2025. Do not contact the hotels directly, as this will not guarantee the discounted rates. After June 2, 2025, you can contact your hotel directly for any changes to your travel plans, but the discounted rate will no longer be available.

If you would like to arrive before the event but don’t see those dates as an option in the registration portal, please use the dates the system allows you to book. Once you have completed a reservation with those dates and received confirmation, contact the Connections Help Desk to request adjusted dates.
Customer Service:
U.S./Canada 866-855-3818
International 650-416-8832
connectionssupport@salesforce.com

Travel

For information on things to do during your stay in Chicago, check out the Chicago Travel website.

Temperatures average between 63 degrees F and 77 degrees F (17–25 degrees C) in June in Chicago. Please pack layers and check weather.com before you travel.

There are two major airports that serve Chicago: O’Hare International Airport (ORD) or Chicago Midway International Airport (MDW). O’Hare is a 35-to-60-minute drive from downtown Chicago and is accessible via the CTA Blue Line train. Midway is a 25-to-40-minute drive from downtown Chicago and is accessible via the CTA Orange Line train.

You can request an invitation letter to accompany your visa application to attend Connections during the registration process. Your registration must be paid in full before your letter of invitation can be issued.  

Please note that requesting a visa invitation letter does not guarantee your local authorities will grant a visa to attend the event. Additionally, you are responsible for submitting your visa application to your local embassy/consulate; conference management will not submit it on your behalf. All requests are subject to review and approval. Please allow up to 10 business days for requests to be reviewed.

Please see this site for public transportation options to arrive at McCormick: https://www.mccormickplace.com/getting-here/public-transportation/

Accessibility

We will offer English captions on the keynote stage and accessible physical accommodations including entries, seating, stages, low-friction turf, and low-height surfaces. Sign language interpreters and captioners can be provided upon request and must be requested through your registration by May 28, 2025.

At this year’s CNX, we’re offering a quiet space for individuals to ease sensory overload and unwind. The Quite Zone will be designated as a tech-free room and will have dedicated ambassadors to ensure a serene environment by minimizing noise disruptions. Refer to the Salesforce Events app for the confirmed details regarding the quiet room, conveniently available under the Accessibility tab.

The Salesforce Events mobile app is available on the App Store and Google Play (login required).

If you are registering for the first time, when you register, please indicate “yes” that you need accessibility accommodations and specify your request. 

If you have already registered, please log in to your account and select “Update attendee profile” to edit your preferences. Indicate “yes” that you need accessibility accommodations and specify your request. A member of our team will contact you to discuss your specific requirements. Accommodations must be requested by May 28, 2025.

During the event, if you need accommodations related to a disability or medical condition, please visit the Disability Help Desk, or contact the GO Center anytime 24/7. Call or text 978-5DF-HELP (978-533-4357). Event staff will also be able to answer accessibility questions and can direct you to the Accessibility Help Desk.

Yes. The Disability Help Desk will be located at McCormick Place West on Level 3 near Registration.

During the event, if you need accommodations related to a disability or medical condition, please visit the Disability Help Desk, or contact the GO Center anytime 24/7. Call or text 978-5DF-HELP (978-533-4357).

Yes. Connections is located at McCormick Place West, and there is a designated drop-off and pickup area at Gate 40 that has ramped curbs and automatic entry doors. McCormick Place has accessible sidewalk ramps and elevators. All meeting rooms, theaters, and bathrooms are accessible by wheelchair.

There will be power outlets throughout the campus. Feel free to charge wherever and when needed.

Yes. Priority seating will be available in our keynote and breakout rooms. You can request this service when registering for the event by indicating you have accessibility requirements.

If you require reserved seating in the keynotes, please plan to arrive at least 30 minutes before the keynote begins. Please find a staffer with a handheld “Accessible Seating” sign who will direct you to your seat.

ASL interpreters can be provided and must be requested by May 28, 2025. You can request this during registration by logging into your account, selecting “Update attendee profile,” and indicating “yes” under accessibility accommodations. Please provide details about your specific needs, and a team member will follow up with you directly.

While we strive to fulfill all requests, accommodations made on short notice are subject to availability.

Assisted listening devices are available and must be requested by May 28, 2025. You can request this during registration by logging into your account, selecting “Update attendee profile,” and indicating “yes” under accessibility accommodations. Please provide details about your specific needs, and a team member will follow up with you directly.

If you’ve already registered or need assistance onsite, you may also visit the Disability Help Desk. While we strive to fulfill all requests, accommodations made on short notice are subject to availability.

Sighted guides can be requested upon registration and must be requested by May 28, 2025. If you have already registered, please log in to your account and select “Update attendee profile” to edit your preferences. Indicate “yes,” you need accessibility accommodations, and specify your request. A member of our team will contact you to discuss your specific requirements.

You can also request this at the Disability Help Desk. We will do our best to accommodate requests on short notice.

Yes. We welcome you and your service animal throughout the event. Owners must take full responsibility for their animals. Animals can relieve themselves outside anywhere around the venue. The owner is responsible for cleaning up after the animal and disposing of waste properly.

We will have accessible-height counters at Registration. There will be signs directing you through the line to the necessary desk. Please connect with a staffer if you have any questions.

Bootcamp

Trailblazer Bootcamp at Connections is the place to build Salesforce expertise, learn Agentforce, and accelerate your path to certification. Experience three full days of expert-led learning, network with other Agentblazers, and level up your career. An exam voucher is included with registration.

Trailblazer Bootcamp takes place before Connections from June 8–10, 2025, at Salesforce Tower in downtown Chicago.

Each track aligns to a specific role. Take a look at the detailed descriptions of our Bootcamp tracks to see which suits you best. If you still have questions, you can post them in the Trailblazer Bootcamp at Connections Community Group.

You cannot purchase a Bootcamp-only pass. Register now for $1,699 to save $200 off the Bootcamp pass. Pricing expires May 2, 2025, at 11:59 p.m. PT.

Yes. To ensure the best learning experience possible, we’ve identified some prework for you to complete before you arrive at Trailblazer Bootcamp. Navigate to your track here and click on the prework link for your track.

There will be no onsite exam opportunities at Trailblazer Bootcamp. Attendees will receive an exam registration code via email during Bootcamp. This code will be valid until September 30, 2025. For information on registration and computer setup, please visit the Guide to Trailblazer Bootcamp.

No, computers are not provided at Trailblazer Bootcamp. Attendees will need to bring their own computer with the ability to access an internet browser.

Yes. Get updates and post questions in the Trailblazer Bootcamp at Connections Community Group.

Connections 2025: Where marketers and AI agents connect.

Live in Chicago, June 11–12, 2025.