Save the date for Connections 2025.
Meet the speakers making your AI moment a reality.
Matthew Blonder
Chief Digital Officer
Canada Goose
Angela Rueda
Head of Business Marketing Technology
Meta Platforms
Julio Cesar Santos De Castro
CIO
Algar Telecom
Sabrina Heise
VP, Customer Engagement
NBC Sports
Andy Chang
CMO
UChicago Medicine
Trovon Williams
SVP
NAACP
Ariel Kelman
President and CMO
Salesforce
Lisa Harkness
Partner
McKinsey & Company
Business is changing. This is your moment to change with it.
We’ve got the brightest thinkers, the boldest innovators, and the biggest product news. It’s all the learning and networking to help you not just get ahead but set the trend.
270+
expert-led sessions
60+
breakouts
30+
hands-on workshops
50+
product demos
5k+
industry peers
20+
interactive roundtables
Make the most of this once-in-a-decade opportunity.
Now everyone’s an Einstein. Your best is about to get better.
Marketing
Check out new innovations and discover what you can do on Marketing Cloud and Einstein 1 Platform. Like creating operational customer profiles in Data Cloud that boost loyalty and lifetime value. Or getting AI’s help to plan campaigns, build segments, and chart journeys. Or even proving all your impact with AI attribution. If it can be done, you’ll learn it here.
Commerce
Join your AI-using peers reporting higher revenue, hours saved every week, and happier customers. Attend workshops and sessions to sell more faster and grow loyalty on Einstein 1 Platform. Learn how AI can build your sites for you and even suggest tactics to move more product. We’ll cover everything you need to know.
Customer Experience Makers
From executive leaders to those on the rise, learn what you can build and do for your customer in the AI era. Join in-depth workshops and keynotes to unlock AI and data-powered insights that drive efficiency, deepen personalization, and deliver epic experiences.
Curious minds welcome.
If you’re not using Salesforce yet, Connections is for you, too. Come see what it’s all about: your customer. Check out demos and get one-on-one time to strategize with data and AI experts. Discover how we can help you surpass customer expectations and deliver results with the #1 AI CRM.
Your Can’t-Miss Schedule
Not just an agenda: a strategy for success.