Why Attend

Embrace agents. Own the future.

AI agents at CNX are revolutionizing business as we know it. Connections 2025 is the only event for every team to align, connect, and grow lasting customer relationships with the power of agents.

lady with walkie talkie
Reduce Manual Work

Save time and scale work.

Session 1: Human-Led, Tech-Powered: The Next Era of Marketing

Explore the future of marketing through human-AI collaboration and data-driven customer relationships in this visionary discussion with marketing leaders and product experts.

Session 2: Low-Code App Dev 101: Build and Test Agentforce and AI Apps Fast

Bring AI into the flow of work across every department. Learn how to build AI solutions using Prompt Builder, Agent Builder, App Builder, Sandboxes, and other powerful tools.

Trapped Data

Unlock trapped data.

Session 1: Get Started with Data Cloud for Marketers

Discover how you can unify data across multiple platforms, connect data sources, and define their relationship in Data Cloud.

Session 2: Integrate Your Website with Data Cloud and Agentforce

Learn to capture website events in Data Cloud, generate Einstein Copilot insights, and enrich prompts with customer data in this hands-on workshop.

Siloed Departments

Connect every department and experience.

Session 1: Limitless Conversations. Loyal Customers. Driven by Service.

See how connected service and marketing — powered by unified data, Agentforce, and AI — create personalized experiences that boost customer satisfaction and loyalty.

Session 2: 4 Ways Marketing and Sales Can Win Together to Accelerate Revenue Growth

Learn how to maximize your B2B revenue team’s potential and close more deals with connected marketing and sales — powered by unified data, automated leads, AI agents, and revenue tracking.

Leave Connections ready for impact.

80 %
reduction in sub-segment email creation*
22 %
higher click-thru rates**
100K
monthly leads nutured***

Adopt agentic marketing for every role.

Connections is helping every marketer thrive at 270+ sessions, 50+ demos, and 20+ hands-on trainings.

Get personal consultations on how an agentic layer can transform marketing into a revenue driver. Discover how agents connect business apps, save time, and tie marketing ROI to business goals. Network with leaders, share best practices, and participate in exclusive executive experiences.

Get hands-on experience with agents that reduce manual tasks and grow relationships 24/7. Learn to build and launch campaigns fast, automate optimization, turn promotions into conversations, and deliver personalized, 1-to-1 ads at scale. Book one-on-one Agentforce consultations and get personalized advice at Ask the Experts sessions.

Go behind the scenes with hands-on demos of AI agents that integrate, clean, and update your data in real time. See how they optimize campaigns, pause low-performing ads, and recommend improvements. Explore the Campground, a hub of innovative marketing solutions.

Discover how AI agents nurture leads, boost pipeline, and grow revenue. Get inspired at the main keynote and get hands-on building campaigns in minutes using natural language and automation. Attend expert-led sessions on team alignment and hear insights from companies leading with AI agents.

Discover agents for every industry and department.

Explore dedicated sessions on how to move faster across teams to optimize engagement at every step of your customer’s journey.

AI agents are accelerating success in every industry. At dedicated industry-specific lodges, workshops, and demos, explore agent use cases for retail, consumer goods, financial services, manufacturing, healthcare, life sciences, and more.

Tailor promotions to each shopper with agents that personalize channels, recommend the right products or services, and optimize checkout for agent-first shopping and search. Pick up in-store where shoppers left off online with unified data.

Predict demand, avoid inventory mishaps, and fulfill more orders with agents. Automate things like stock and WISMO notifications to keep shoppers informed and wanting more.

Simplify customer service for good. See how agents can autonomously engage customers 24/7 to complete customer-facing support tasks, increase productivity, reduce costs, and satisfy customers with more accurate answers.

Meet strategic needs with agentic AI.

Discover how AI agents nurture leads, boost pipeline, and grow revenue. Get hands-on in the Campground building campaigns in minutes using natural language and automation. Attend expert-led sessions on team alignment and get insights from leading agent-first companies.

Get hands-on with agents that automate the full campaign lifecycle, from analysis and generation to personalization and optimization. Make all your marketing efforts connected — so your sales team has high-quality leads and the relevant insights and content to convert them.

Explore in-depth demos and trainings on unlocking trapped data, so you can activate it across the customer lifecycle to deliver proactive, personalized experiences that inspire lasting loyalty.

Learn how to connect marketing interactions with service teams to deliver 24/7 personalized support to ensure timely and accurate assistance, reducing customer churn and fostering long-term satisfaction and retention.

Go behind the scenes with hands-on demos of AI agents that integrate, clean, and update your data in real time. Get hands-on in the Campground on how to optimize campaigns, pause low-performing ads, and recommend improvements with Agentforce.

DataFam at laptops attending Tableau hands-on trainings
Live in Chicago, June 11–12, 2025

We’ve made your case. Let’s get your boss on board.

Join the world’s top marketers in Chicago and be a part of what’s next.

We made it easy to get approval – use this customizable template to show your boss why this is the must-attend event of the year.

Connections 2025: Where marketers and AI agents connect.

Live in Chicago, June 11–12, 2025.