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Learn more![Sales teams track their personal quota, their team quote, forecast gaps, and likely deals in their pipeline in a dashboard.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Marquee-Version-2.png?w=1024)
Consumer Goods Cloud
Deliver profitable growth on one connected platform with the world's #1 AI CRM for consumer goods.
![](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-cloud-Overview-PDP-Marquee-Version-1.png?w=1024)
![](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2023/04/marque-sales-category-background-mobile.jpg?w=1024)
What can you do with Consumer Goods Cloud?
Consumer Goods Cloud lets companies unify planning and execution on one connected platform. This powerful consumer goods CRM uses a data model designed for the industry, allowing key account managers to optimize forecasting and improve trade promotions, field teams to perfect retail execution, and service teams to deliver excellence.
Accelerate growth and drive productivity.
Move deals forward faster by guiding sellers through the sales process. Get deal specific insights and easily unify opportunity and account data for a single customer profile — whether in CRM or on the go.
![A lead drop down shows an opportunity's stats, progress bar, expected revenue, next steps, and an option to mark complete.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Key-Features-Blade_Product-Capability-A-Feature-1_Version-2.png?w=1024)
Automatically capture emails, events, and other types of engagement activities directly in CRM. Manage activity data associated to the relevant leads, contacts, accounts, and opportunities in one spot, creating a single source of truth. Get visibility into selling activities at scale with out-of-the-box reporting to make it easy to focus on what matters most.
![An email asking to set a time for a meeting with options another window shows info related to the sender.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods_Cloud-for-Sales_Product-Capability-B-Feature-3_Version-2-2.png?w=1024)
Use data to drive action with out-of-the-box reporting tools. Visualize metrics with dashboards and personalize reports so every sales representative has the information needed to sell faster.
![A sales manager dashboard shows closed business, activities, leaderboard, top opportunities, pipeline, and forecast charts.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-A-Feature-3_Version-3-1.png?w=1024)
![A lead drop down shows an opportunity's stats, progress bar, expected revenue, next steps, and an option to mark complete.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Key-Features-Blade_Product-Capability-A-Feature-1_Version-2.png?w=1024)
![An email asking to set a time for a meeting with options another window shows info related to the sender.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods_Cloud-for-Sales_Product-Capability-B-Feature-3_Version-2-2.png?w=1024)
![A sales manager dashboard shows closed business, activities, leaderboard, top opportunities, pipeline, and forecast charts.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-A-Feature-3_Version-3-1.png?w=1024)
Optimize account planning.
Conduct volume, cost, baseline management, and target planning from one unified customer business plan.
![A dashboard for Joint Business Tracker.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods_Cloud-Overview_Product-Features-Blade_Product-Capability-B-Feature-1-Version-2.png?w=1024)
External data source integration enables planning at the region, customer, or SKU level by letting teams review real-time performance vs. actuals.
![Aggregation of data across KPIs.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods_Cloud-for-Custom_Product-Features-Blade_Product-Capability-B-Feature-1_Version-3-1.png?w=1024)
Review store performance and quotas with platform analytics to prioritize store visits and in-flight embedded reports for live, offline reporting.
![An image of a Visit Analysis page with bar graphs of current store footprints and sales volume.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-B-Feature-3-Version-2-1.png?w=1024)
![A dashboard for Joint Business Tracker.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods_Cloud-Overview_Product-Features-Blade_Product-Capability-B-Feature-1-Version-2.png?w=1024)
![Aggregation of data across KPIs.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods_Cloud-for-Custom_Product-Features-Blade_Product-Capability-B-Feature-1_Version-3-1.png?w=1024)
![An image of a Visit Analysis page with bar graphs of current store footprints and sales volume.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-B-Feature-3-Version-2-1.png?w=1024)
Improve trade promotion effectiveness.
See a Gantt-like visualization of all the promotions and activities on one screen with filters like category, time range, account, and product.category, time range, account, and product.
![Trade planning calendar with at least three rows and a few time periods.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-C-Feature-1-Version-2.png?w=1024)
Get clear visibility into trade budgets and checkbooks, including live rate and dynamic funding.
![A budget summary within the fund and a pop-out to show total budget left to spend.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-C-Feature-2-Version-2.png?w=1024)
Determine the best promotion to run prior execution by testing various tactics to produce an optimal cost/volume ratio.
![Main Information, Products, and Volume Planning of Bigfoot Health Snacks Display.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-C-Feature-3-Version-2.png?w=1024)
![Trade planning calendar with at least three rows and a few time periods.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-C-Feature-1-Version-2.png?w=1024)
![A budget summary within the fund and a pop-out to show total budget left to spend.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-C-Feature-2-Version-2.png?w=1024)
![Main Information, Products, and Volume Planning of Bigfoot Health Snacks Display.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-C-Feature-3-Version-2.png?w=1024)
Unlock perfect retail execution.
Plan each visit and determine which tasks will need to be completed at each store.
![Dropdown menus of Visits for today and Activities.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-D-Feature-1-Version-2.png?w=1024)
Optimize field execution with real-time insights, configurable activity lists, and task assignments to guide employees in the field.
![Tasks completed in-store - confirming distribution on shelf, auditing number of facings, and pricing](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-D-Feature-2-Version-1.png?w=1024)
Give mobile employees the power to access retail execution capabilities and operational insights on the Offline Consumer Goods iOS and Android apps.
![An image of a store cockpit page on an iPad app.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-D-Feature-3-Version-2.png?w=1024)
![Dropdown menus of Visits for today and Activities.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-D-Feature-1-Version-2.png?w=1024)
![Tasks completed in-store - confirming distribution on shelf, auditing number of facings, and pricing](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-D-Feature-2-Version-1.png?w=1024)
![An image of a store cockpit page on an iPad app.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-D-Feature-3-Version-2.png?w=1024)
Grow customer satisfaction and revenue.
Automatically route any object that can be put into a Salesforce queue directly to reps to ensure critical assignments are taken care of quickly.
![Current case details as a pop out and key metrics of the cases assigned to the agent.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-E-Feature-1-Version-1.png?w=1024)
Surface key data, insights, alerts, and actions in a prebuilt timeline view of visits and orders designed for the Consumer Goods Service agent.
![A portal with sections for customer cards, case activity timeline, and an action launcher.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-E-Feature-2-Version-2-1.png?w=1024)
Build a cart with advanced features taking into account product promotions, manual discounts, unit of measure specification, and more.
![A list of advanced order objects and a small pop-out for new orders.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-E-Feature-3.1-Version-2-2.png?w=1024)
![Current case details as a pop out and key metrics of the cases assigned to the agent.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Features-Product-Capability-E-Feature-1-Version-1.png?w=1024)
![A portal with sections for customer cards, case activity timeline, and an action launcher.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-E-Feature-2-Version-2-1.png?w=1024)
![A list of advanced order objects and a small pop-out for new orders.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Consumer-Goods-Cloud-Overview-Product-Capability-E-Feature-3.1-Version-2-2.png?w=1024)
Extend the power of Consumer Goods Cloud with these related products.
Consumer Goods Cloud Intelligence
Purpose-built analytics and AI for Consumer Goods Cloud.
MuleSoft for Consumer Goods
Pre-built solution to integrate critical systems with Consumer Goods Cloud
Data Cloud
Bring your internal and external data together, in real-time.
Consumer Goods CloudPricing
Find the right Consumer Goods Cloud products to meet your business needs.
Consumer Goods Cloud for Customer Planning and Forecasting
An out-of-the-box solution to enable you to optimize account planning with a single source of truth.
- Customer Business Planning
- Data Visibility and Aggregation
- Real-Time Reporting
Consumer Goods Cloud for Trade Promotion Management
An out-of-the-box solution to improve trade promotion effectiveness.
- Trade Promotion Management Data Model
- Account Scenario Planning
- Account Reporting
Consumer Goods Cloud for Retail Execution
Out-of-the-box solution to unlock perfect Retail Execution.
- Visit Planning and Execution
- Einstein Visit Recommendations
- Salesforce Maps
Consumer Goods Cloud for Sales
Out-of-the-box sales capabilities to accelerate growth and drive productivity.
- Service Console
- Einstein Activity Capture
- Consumer Goods Cloud Data Model
Consumer Goods Cloud for Service
Out-of-the-box solution to grow customer satisfaction and revenue.
- Service Console
- Telesales
- Consumer Goods Cloud Data Model
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.
Doug MartinChief Brand and Disruptive Growth Officer, General Mills
![Salesforce mascot Astro and the Consumer Goods icon.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Consumer-Goods-Category-Page-Promotion-Image-Version-1.png?w=1020)
Award winning cloud in Enterprise Planning and Retail Execution by the Promotion Optimization Institute for four years running
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Consumer Goods Cloud FAQ
Consumer Goods Cloud is our industry-built AI solution that allows consumer goods companies to bring B2B & B2C planning and execution together with the world's #1 AI CRM for consumer goods to enable companies to deliver profitable growth by transforming how brands collaborate with channel partners.
Companies seeking consumer goods technology to streamline sales planning and optimize execution use Consumer Goods Cloud. From key account managers to sales operations, field teams, and service teams, everyone is better equipped to grow revenue and customer satisfaction.
Like the Salesforce mobile app, Consumer Goods Cloud runs on iOS and Android.
No you do not need any other products to run it. Consumer Goods Cloud includes the best of Sales Cloud and/or Service Cloud, but it’s packed with industry-specific extra consumer goods technology like an extended data model and specialized mobile app.
Consumer Goods Cloud is comprised of 5 unique solutions: Customer Planning and Forecasting, Trade Promotion Management, Retail Execution, Consumer Goods Cloud for Sales, and Consumer Goods Cloud for Service. Select the right solution/solution combination based on your business needs.
You can access your free trial of this powerful consumer goods technology by clicking on the link below to access a 30 day free trial of Consumer Goods Cloud for Sales, Consumer Goods Cloud Retail Execution, or Consumer Goods Cloud for Service to see how you can grow your business.
You can find a detailed list of our pricing on our pricing page (https://www.salesforce.com/products/consumer-goods-cloud/pricing/)