A visual of joint business tracker, sales bulletin, and tasks.

Consumer Goods Cloud for Customer Planning and Forecasting

Develop a single source of truth for key account managers to build more effective account plans on the world's #1 AI CRM. Our consumer goods account planning software helps eliminate silos and improve data visibility, develop a better customer plan, simplify account forecasting and deliver robust reporting and analytics.

Beam Suntory boosts the bottom line with optimized planning and real-time reporting on Consumer Goods Cloud.

Beam Suntory
United Kingdom, Consumer Packaged Goods

Eliminate silos and improve data visibility.

Leverage an out-of-the-box, customizable, and extensible data model for consumer goods organizations built directly on the Salesforce Platform.

An abstraction of 3 key common objects in data model.

Define a custom list of products which are available to the planning customer.

Showing various products available for the account.

Group products by hierarchy, from individual products to category, brand, etc. Allow key account managers to plan account promotions at various levels.

Showing a cascade of energy bars, alpine nutrition, and Individual SKUs.
An abstraction of 3 key common objects in data model.
Showing various products available for the account.
Showing a cascade of energy bars, alpine nutrition, and Individual SKUs.

Develop a better customer plan.

External data source integration enables planning at the region, customer, or SKU level by letting teams review real-time performance vs. actuals.

Aggregation of data across KPIs.

Import baselines, targets, and other guidance from headquarters to jumpstart planning and eliminate errors caused by manual calculation.

A list of KPIs for Customer Business Plan.

Set key performance indicators for your account plan. These indicators can include any time frame, customer, and product combination.

A list of KPIs for Customer Business Plan.
Aggregation of data across KPIs.
A list of KPIs for Customer Business Plan.
A list of KPIs for Customer Business Plan.

Simplify account planning.

Conduct volume, cost, baseline management, and target planning from one unified customer business plan.

A dashboard for Joint Business Tracker.

Define long-term agreements or "contracts" with your retailer including details such as margins and product rates.

A dashboard for NTO LTA 2024.
A dashboard for Joint Business Tracker.
A dashboard for NTO LTA 2024.

Deliver robust reporting and analytics.

Understand the effectiveness of your trade spend to optimize your promotional ROI.

Leadership dashboard with various graphs.

Use data to drive action with out-of-the-box reporting tools. Visualize metrics with dashboards and personalize reports so every sales representative has the information needed to sell faster.

A sales manager dashboard shows closed business, activities, leaderboard, top opportunities, pipeline, and forecast charts.
Leadership dashboard with various graphs.
A sales manager dashboard shows closed business, activities, leaderboard, top opportunities, pipeline, and forecast charts.

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Consumer Goods Cloud for Customer Planning and Forecasting FAQ

It is forecasting and planning software that helps organizations solve business challenges like siloed data, manual and labor intensive processes, and lack of cross-functional visibility. It gives sales teams a single source of truth to efficiently build accurate account plans and forecasts.

Yes! A primary benefit of Customer Planning and Forecasting is that your teams have a single source of truth, from marketing activations, sales agreements, product hierarchies, to product authorization lists, and more so that everyone operates with one view of the customer.

Prebuilt MuleSoft Accelerators allow for integration with all of your critical systems into the consumer goods account planning software, including back-end ERP systems, consumption systems, and Point-of-Sale data, speeding up your time to value.

No. While forecasting and planning software helps businesses, whether or not they operate in traditional channels in which trade planning would be necessary, our full Trade Promotion Management solution may be a better fit for large volumes of promotions.

Consumer Goods Cloud for Customer Planning and Forecasting creates a single source of truth for your sales teams to optimize account planning. You can eliminate silos, improve data visibility, develop a better customer plan, simplify account planning, and deliver robust reporting and analytics.

Consumer Goods Cloud for Customer Planning and Forecasting is built on the world's #1 AI CRM, empowering your Sales teams to optimize account planning from one connected platform.