![Marketing, Commerce, Sales, IT, Service and Data team members all come together around Lauren Boyle, a new customer.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/07/crm-generic-image.webp?w=1024)
![Marketing, Commerce, Sales, IT, Service and Data team members all come together around Lauren Boyle, a new customer.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/07/crm-generic-image.webp?w=1024)
![](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/07/marquee-crm-generic-01-background-desktop.jpg?w=1024)
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Businesses of all sizes, from startups and small businesses to medium-sized organizations and leading international corporations, know what the right CRM (customer relationship management) can do to maximize and grow your customer-focused operations. CRM and contact management are the proven way to increase productivity and drive results.
But how do you choose the right CRM for your organization? A quick glance at CRM software review sites show why Salesforce is the #1 CRM for businesses of all sizes.
Salesforce is the market leader in CRM
Salesforce is the undisputed CRM market leader, consistently ranked the #1 CRM by IDC.
Salesforce brings companies and customers together. The near-endless customization, extendability, and scalability of the Salesforce Platform make it a great tool for businesses of all sizes. That said, this blog post is a great primer on specific ways Salesforce brings companies and customers together across sales, marketing, service, and all the rest of a company’s departments.
With product offerings tailored to entrepreneurs, small and medium size businesses (SMBs), and larger organizations, Salesforce technology is built to support the way you work now, and to scale as your business grows. Salesforce reviews from customers across all industries and business sizes are a great place to learn first-hand what our solutions can do.
![Getting started with The Beginners Guide to CRM](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/promo-crm-beginners-guide.webp?w=1024)
Just getting started on your CRM journey?
Learn everything you need to know about finding, winning, and keeping customers with The Beginner's Guide to CRM.
What to look for in Salesforce reviews
As you research CRM solutions for your business, keep these questions in mind. They represent common concerns customers of all sizes use to evaluate Salesforce solutions against the competition:
Is Salesforce safe?
When it comes to trusting your business data to the hands of a software or services provider, safety should be priority number one. Trust is Salesforce’s #1 value, and ensuring the safety of customer data is one of the biggest ways we earn that trust. Look for mentions of data security and safety when browsing Salesforce reviews.
What are the advantages of Salesforce?
We put a lot of value in these five: innovation, platform, productivity, mobility, and community. As you research Salesforce reviews, ask yourself if the competition can compete across all five areas.
How does Salesforce stack up to the competition?
Comparison shopping is a great way to see how different CRM solutions compare directly to one another in terms of features, benefits, and deficiencies. We did a little comparison shopping of our own to see how Salesforce stacks up to the competition — you can use our overview as a guide when doing your own research. In a nutshell, scalability, customizations, reporting and analytics, community, and trust are key areas where we think Salesforce really rises above our competitors
How much is Salesforce CRM?
Salesforce offers products and services for businesses of all sizes, and across all areas of a company’s functionality. Use our pricing overview page to find information based on business size and product functionality.
Salesforce reviews from SMBs
“The one thing that Salesforce does that I was not expecting was to keep all of how I communicate and all of my files in one place,” she said. “If I write an email or save a contract, Essentials automatically pulls it into the system. So I have saved a great bit of time from not having to do that again.” — Gwendolyn Houston-Jack, Owner, G-Photography
“It’s been amazing how truly committed Salesforce is to helping us grow ... Our team feels much bigger than it actually is.” — Alisha Burns, Ecommerce Manager, Johnny’s Selected Seeds
“Being in the cloud with Salesforce gave us full confidence that we could scale. The technologies and processes were already there, so we didn’t really have a hiccup in terms of going virtual and being able to handle the incoming requests.” — Mazi Rasulnia, President and CEO, Pack Health
“With Salesforce, we can see what promotions worked best, and why. Being able to analyze everything from one database is so powerful. Salesforce is like a living, breathing, evolving organism, just like we are.” — Jo Mousselli, Co-Founder, President & CEO, Xtreme Lashes
“As we've made our transition to Salesforce we're able to work so much more cohesively as a team. We see the actual impact that this tool has had, as opposed to us just trying to, like, hack it and make it on our own.” — Bennett Bennett, Head of Customer Success and Support, Mashgin
“We needed a single cloud-based platform that could store all our data, run apps for every department, and deliver value to our clients. After a long, very detailed search, we found Salesforce provided all that, and more.” — Ali Moshfeghian, COO, Xtreme Lashes
![Einstein showcasing Forrester's AI-Powered CRM report](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/promo-crm-ai-crm.webp?w=1024)
Map Your Journey to AI-Powered CRM
Read Forrester's survey of 700+ business leaders to see how they're using AI to serve customers better.
Salesforce reviews from large businesses
“We rolled out CarMax Curbside to the whole country — to thousands of associates and all our customers — in less than three weeks. All this was possible because of the Salesforce Customer 360’s ability to scale and allow us to move at great speed.” — Shamim Mohammad, Chief Information and Technology Officer, CarMax
“Real digital transformation can only happen when you have the proper alignment of your people and processes with your ERP. And there is no better way to make that happen than to have everything in one native platform.” — Josh Batz, Chief Technology Officer, Fike Corp
“We’re even more conscious about looking at insights on a constant basis and pivoting our strategies as needed,” said Ekta. “Our digital transformation started with Salesforce and the hard work and investments are paying off.” — Ekta Chopra, Chief Digital Officer, ELF Cosmetics
“With a 360 degree view of the customer, we can create a single source of truth that allows us to create extraordinary experiences for our customers and that’s what we need moving forward.” — Dr. Astrid Fontaine, Board Member for People, Digitalization and IT, Bentley Motors
“Online, just by nature, it is a little bit cold, a bit impersonal. Thanks to Salesforce, we were able to build customer journeys — to provide our individual customers with an experience that was as close as possible to their expectations and desires.” — Francesca Picchiò, Digital & CRM Program Manager, Brunello Cucinelli.
“There is something unique about the relationship we have with Salesforce. Because Salesforce immediately grasped the specificity of our project, of what we wanted to do. They also understood our need to break away from the mainstream, to think outside the box.” — Francesca Picchiò, Digital & CRM Program Manager, Brunello Cucinelli.
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