Robert Kraft's pro sports powerhouse notches its next big win.

Kraft Sports & Entertainment enters a new era with a single view of its 6 million fans.
2 min read

Salesforce is the tool of a customer company. And I have to do everything to put the customer and the fans first.

Robert Kraft
Chairman and CEO, Kraft Sports + Entertainment
64 %
lessw time to build a sales proposal
1000 +
sale and service campaigns implemented in 18 months
42 %
increase in centralized email case management