McLaren Racing uses data and AI to drive up fan engagement.

AI gets the right message to the right fan at the right time.

McLaren Racing, a dominant force in Formula 1 for over 60 years with 180+ Grand Prix victories, revolutionizes fan engagement with Einstein 1. Previously hindered by fragmented data systems, McLaren Racing found it harder to connect with a bigger and broader fanbase. Now, with reusable APIs in Mulesoft unifying over 12 data sources into the Einstein 1 Platform, over 2,000 employees have a full view of every single fan in one connected system. McLaren Racing can tailor communications based on fan interests, boosting satisfaction and engagement.

Marketing Personalization also powers personalized push notifications to millions of fans globally in seconds in real time and streamlines partner management, enhancing efficiency. These innovations help McLaren Racing excel on and off the track, deepening connections with its ever growing 700M global audience.