Siemens makes buying easier with ecommerce and AI.

Siemens partners with Salesforce to create the Xcelerator Marketplace in under six months.

Siemens, the largest industrial manufacturing company in Europe with operations in 190 global locations, partnered with Salesforce to modernize its customer marketplace experience. The Siemens Xcelerator Marketplace uses the power of Commerce Cloud to create an integrated, personalized customer journey. Customers can now seamlessly purchase and manage its hardware and software solutions online without having to go through a sales rep. Siemens’ siloed offerings are now on one user-friendly platform, accelerating its digital transformation and enhancing customer engagement.

Furthermore Siemens and Salesforce launched an AI-based app on the Xcelerator Marketplace to give field agents more information about a job before the site visit and to improve first-time fix for hardware issues by 100%.

Siemens is leveraging CRM, AI, and trusted data to shape the future of customer engagement. By using AI-guided selling, Siemens will recommend tailored bundles of hardware, software, and services to meet customer needs. This integration allows Siemens to personalize interactions and offer the most relevant solutions, fostering lifelong customer relationships.