![SiriusXM logo.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/Logo-320x180-SiriusXM-1.png)
![SiriusXM logo.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/Logo-320x180-SiriusXM-1.png)
Products Used
Personalized listening experiences engage a new generation of SiriusXM listeners.
SiriusXM’s youngest listeners didn’t grow up with traditional radio — they’re all about streaming the content they love. To connect with this audience, SiriusXM uses personalized app and listening experiences to keep customers engaged with its extensive content library. However, delivering this personalization to tens of millions of users is challenging. Without relevant, tailored content, the brand risks losing trust.
With Salesforce, CRM, AI, data, and trust are seamlessly integrated. Data Cloud now transforms information from SiriusXM’s data lake into actionable insights, creating a comprehensive 360-degree view of each customer. SiriusXM marketers can then access these unified profiles to seamlessly communicate with customers and deliver more relevant content recommendations. Once a listener finds what they like, they’re more likely to stick around.
For us, Salesforce bridging that connection of where we’d like to be and where the world’s heading is really what creates the opportunity for us to grow.
Mike AmselSVP, Growth, SiriusXM