SiriusXM builds personalized listening experiences with Data Cloud.

Personalized listening experiences engage a new generation of SiriusXM listeners.

SiriusXM’s youngest listeners didn’t grow up with traditional radio — they’re all about streaming the content they love. To connect with this audience, SiriusXM uses personalized app and listening experiences to keep customers engaged with its extensive content library. However, delivering this personalization to tens of millions of users is challenging. Without relevant, tailored content, the brand risks losing trust.

With Salesforce, CRM, AI, data, and trust are seamlessly integrated. Data Cloud now transforms information from SiriusXM’s data lake into actionable insights, creating a comprehensive 360-degree view of each customer. SiriusXM marketers can then access these unified profiles to seamlessly communicate with customers and deliver more relevant content recommendations. Once a listener finds what they like, they’re more likely to stick around. 

“It was a natural notion to go to Data Cloud,” said Joe Inzerillo, EVP, Chief Product & Technology Officer. “It is the center of the universe in that everything else hangs off the data about our customers.”