Customer Success Video Series
Johnny’s Selected Seeds embraces technology to nurture organic growth.
Learn about the digital innovations that foster this brand's mission of feeding neighbors far and wide.
Serving friends and farmers who feed communities, seed merchant Johnny’s Selected Seeds adopted Salesforce ecommerce solutions. Soon its gross merchandise value rose 16%.
True growth takes innovation. Johnny’s Selected Seeds has it in spades.
Nurturing communities goes well beyond the garden.
To Johnny’s Selected Seeds — a purveyor of produce and flower seeds, tools, and supplies — growth is everything. That includes the business and its customers’ green-thumb skills.
Partnering with Salesforce, JSS launched its ecommerce store. It gives customers a way to quickly find the best products and discover educational content. Now customers spend 33% longer on the site and look at 29% more pages.
“We’re helping people grow healthy food. How can technology help with something as back-to-basics as farming?”
GRETCHEN KRUYSMAN, CO-CEO
JOHNNY'S SELECTED SEEDS
Success is rooted in the technology.
Success is rooted in the technology.
“It’s been amazing how truly committed Salesforce is to helping us grow ... Our team feels much bigger than it actually is.”
ALISHA BURNS, ECOMMERCE MANAGER
JOHNNY'S SELECTED SEEDS
Hear the full story as co-CEO Gretchen Kruysman tells it. Listen to the interview on the Ecommerce Growth podcast.
Keep exploring stories like this one.
Univar reinvents the chemistry of customer value with B2B Commerce.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.
