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YETI, the global designer, retailer, and distributor of innovative outdoor products, is known for its premium and durable drinkware, coolers, and outdoor gear — and memorable customer experiences to match. Instead of using the Commerce Cloud storefront templates it employs across YETI.com, YETI wanted a fully customized experience to guide visitors through its drinkware portfolio. Commerce Cloud’s Composable Storefront gave YETI the freedom to combine existing templates with all-new composable storefront technology through a hybrid storefront approach.
Customers expect compelling shopping experiences from unique brands. Salesforce makes it easy for YETI to innovate an entirely new, customized experience while keeping its existing storefront intact.
Storytelling and bringing people together have always been the core of the YETI brand. We wanted to make sure that as soon as our customers landed on our site, they felt immersed in our story, felt like a part of our community, and recognized how our products would enhance and extend their time outdoors.
Vab DwivediVice President, eCommerce, YETI
Here’s how YETI is improving the online shopping experience with Salesforce:
YETI prioritizes the customer experience after purchase, too: