![A customer profile dashboard using Service Cloud and a personalized chat window using Marketing Cloud suggesting a product to a customer with Agentforce Brandy flying in](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-marketing-service-marquee-1.png?w=1024)
Connect experiences across marketing and service with Agentforce.
Deliver seamless transitions between departments, drive loyalty in every service case, and use marketing automation to reduce service volume.
Deliver seamless transitions between departments, drive loyalty in every service case, and use marketing automation to reduce service volume.
Leverage connected data and Agentforce to unify marketing and service interactions to increase customer satisfaction, improve retention, and grow customer lifetime value.
Use service case data to inform journey decisioning, like suppressing large-scale campaigns from customers with open or recent cases, or personalizing offers based on case outcomes.
Send personalized suggestions based on purchase history or intent. Use Agentforce to determine next best offers and tailor upsell opportunities for customers — driving repeat purchases at scale.
Reconnect with inactive customers, revive interest, and win them back. Use Agentforce to identify at-risk customers by analyzing specified churn indicators to identify and activate dormant customers most likely to re-engage.
Use customers' preferences and engagement history to personalize proactive service. With connected marketing insights, service teams can use Agentforce to deliver more relevant outreach and support.
Power more relevant, personalized experiences in every marketing journey. Use service data to build audience segments based on engagement from across the lifecycle — like loyalty status, repeat buyers, or open customer service cases.
With two-way messaging, help customers engage your brand — on their terms. Deploy Agentforce across real-time channels, like SMS or WhatsApp, to carry out high value conversations that improve both customer satisfaction and your team's efficiency, alike.
With automated welcome journeys, you can proactively address customers to reduce service case volume and escalations.
Keep customers informed and engaged with upcoming renewal and service reminders. Whether it's a subscription renewal, scheduled maintenance, or product upgrade, keep your brand top of mind with timely reminders and connected interactions.
Leverage real-time website data to personalize service conversations. Use that same data to trigger automated marketing messages, personalized journeys, and next best actions, all powered by Agentforce.
Unify channel experiences into a consistent customer conversation — from promotion to support. Connect AI-powered agents to enable self-service transactions, like appointment booking and offer redemptions.
Automate personalized responses to customer inquiries, provide relevant support articles, and deliver educational content to deflect future problems — all from the Agentforce platform.
Deliver time-sensitive transactions with unified campaign and service journeys — making every moment connected across the lifecycle.
Create and deliver end-to-end personalized customer journeys across marketing, advertising, commerce, and service.
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Activate your data, scale insights with AI, and unify all your data into a single customer profile.
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Our integrated Marketing and Service solutions can be tailored to your business. The editions and pricing below reflect all Marketing & Service products and offerings. It's recommended that you engage with a representative to determine the right needs for your business
Explore customer service and Service Cloud pricing to find the right solutions for your business.
Find the right Marketing Cloud pricing, add-ons, and support services for your business.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
In this guide, learn how to grow relationships and revenue with unified marketing and service experiences — powered by unified data and trusted AI.
A customer experience platform is a set of tools designed to help organizations manage, optimize, and enhance the interactions they have with their customers across various touchpoints. The goal is to ensure that every interaction a customer has with a brand is consistent, personalized, and positive, regardless of the channel—whether it's online, in-store, through a mobile app, or via customer support.
Understand and activate customer data through a unified view, enabling personalized, targeted interactions across all channels. Boost satisfaction and loyalty through proactive service and consistent experiences, automates routine tasks for efficiency, and provides real-time insights for better decision-making, ultimately driving competitive advantage and business growth.
With Salesforce CRM, tools like Sales Cloud focus on managing customer data, tracking sales, and organizing interactions to boost efficiency. A customer experience platform goes beyond this with the addition of Marketing Cloud, optimizing the entire customer journey and ensuring personalized, consistent interactions across all channels to enhance the overall experience.
To choose the best CX platform, assess your business needs, focusing on scalability, integration with existing systems, and specific features like data analytics, personalization, and omnichannel support. Consider future growth and how well the platform adapts to evolving customer expectations and technology trends. Choose a platform that aligns with your goals.