Say hello to
Data Cloud.
The only data platform native to the world's #1 AI CRM.
What is Data Cloud?
Data Cloud puts all of your data to work for your customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of your CRM. Data Cloud is about more than just bringing data together. It’s about bringing entire organizations together around the customer to improve experiences and drive growth.
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Data-driven teams build meaningful customer relationships with Data Cloud.
How does Data Cloud work?
Unify your enterprise data.
Data Cloud eliminates data silos, creating a single platform to access and leverage all your Enterprise Data. Seamlessly integrate structured and unstructured data (PDF’s, emails, call transcripts) into Salesforce with our library of connectors and leveraging zero copy integrations from Snowflake, Redshift, BigQuery, and Databricks.
Harness the power of metadata.
Data Cloud is built on Salesforce’s foundational metadata layer, which provides a common language that integrates all Salesforce applications and low-code platform services including Einstein AI, Flow for automation, Lightning for UI, and Apex for deep, pro-code customization.
Drive AI results from your data.
Data Cloud unlocks the power of generative AI, grounded with your company's data, delivering trusted, secure, and relevant outcomes without expensive model training. Plus, seamlessly integrate external predictive models with Bring Your Own Model for enhanced workflows and insights.
Unlock enterprise data for better customer experiences.
Sales
Empower sales to act on customer intent. Connect your CRM data with buyer intent signals — including web interactions, marketing campaign engagement, and social media activity — to intelligently route the hottest leads.
Unlock upsell and cross-sell opportunities. Unify your CRM, web, marketing, and entitlement data to uncover whitespace, identify new upsell opportunities, and guide upsell efforts using insights like propensity to buy or next best offer recommendation — all based on customer interactions and entitlements.
Leverage customer intent and engagement data from web, social, and marketing to trigger just-in-time notifications (Slack, CRM, email) for your sales teams, notifying them when it’s the right time to connect.
Service
Identify customers at risk of churn based on early warning signals from IOT, product, and device telemetry data, and address customer issues the moment they occur. Drive proactive omni-channel communications about service disruptions to impacted customers at the moment of impact.
Trigger personalized onboarding journeys and offer relevant educational resources based on purchase and adoption data, and proactively identify when a customer needs help based on web engagement data from your support site.
Connect CRM, case, billing dispute, telemetry, and customer feedback data to gain a comprehensive understanding of service operations and customer health across the business. With prebuilt dashboards, service leaders can get access to key metrics like customer satisfaction scores, case resolution times, and agent productivity to better understand service performance.
Marketing
Connect marketing, commerce, sales, service, revenue, and campaign performance data into unified profiles that marketers can use to quickly create target audience segments and activate them across channels — all through a user-friendly, AI-powered interface.
Automate personalized journeys and refresh messaging, content, and offers based on real-time signals from customer and prospect behavior by connecting CRM data with engagement data from your website, social, and marketing campaigns.
Analyze the performance of your audiences and activations in a single view by connecting marketing, commerce, and CRM data with third-party ad partners like Google, Meta, and Amazon.
Commerce
Give your shoppers uniquely personalized shopping journeys, driven by commerce, marketing, and web engagement data. Offer contextualized product recommendations, promotions, and tailored pricing to increase cart value and grow revenue.
Streamline merchant efficiency with connected data from CRM, inventory, and order management. Get time back by triggering alerts like back-in-stock notifications and automatically create service cases.
Seamlessly integrate inventory management data, order data, and CRM data to gain insights into customer behavior and inventory performance to enable merchants to take proactive measures like updating pricing to increase conversion.
Take a deep dive into Data Cloud with Trailhead.
Learn about setup, integration, data modeling, segmentation, and much more on Trailhead, Salesforce’s free online learning platform.
Unify data across any industry for smarter, tailored customer experiences.
Financial Services
Empower financial institutions to unlock data from core banking and insurance platforms and generate insights that drive richer, more personalized engagement at scale.
Healthcare & Life Sciences
Personalize every patient, provider, and partner interaction and drive measurable outcomes with unified health insights.
Automotive
Harmonize your driver, vehicle, retail, and financial data into a single profile that unlocks revenue and powers exceptional automotive experiences anywhere.
Consumer Goods
Drive consumer loyalty with real-time data insights and capture more margin with optimized planning and execution.
Gartner named Salesforce a Leader in Customer Data Platforms. See why.
Get expert Data Cloud guidance from Salesforce Professional Services.
With 950+ certified Data Cloud consultants and 200+ implementations globally, we'll help you realize value quickly. Check out our guide to learn how.
We needed to secure our data, and Data Cloud was the perfect product. CRM with AI and data, powered by trust — that is the way forward for us.
Robert MarusiChief Commercial Officer, Turtle Bay Resort
With Salesforce, we can provide personalized experiences that meet passenger needs — even if they are one in 80 million.
Peter BurnsDirector of Marketing and Digital, Heathrow
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with data tips, tricks, and best practices.
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Data Cloud FAQ
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Einstein AI.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data Cloud for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data Cloud.