Unleash Agentforce with Unified, Trusted Data
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The only hyperscale data engine native to Salesforce.
Unlock instant, AI-powered insights with Salesforce Data Cloud. Natively integrated on the Salesforce Platform, it unifies all your data, structured and unstructured, for a true 360-degree customer view, driving intelligent workflows across your entire organization.
Used by the world’s most data driven companies.
Data Cloud is the foundation of Agentforce and Customer 360.
Salesforce Data Cloud is the heart of the Salesforce Platform. A hyperscale data engine natively integrated within the Salesforce Platform, Data Cloud provides all of the unstructured and structured data and metadata Agentforce needs to produce actionable insights that are grounded in trusted customer engagement data and records. Unify all your data into a single customer view.
Deliver a Customer 360 with deep platform integration.
Drive harmonized and personalized experiences across the entire CX. Seamlessly connect CRM data, data lakes and warehouses in real time with our open and extensible platform, Zero Copy Partner Network, ecosystem and bring your own models (BYOM) to create a 360-degree customer view.
Bring trusted, contextual data to Agentforce.
Equip agents with the knowledge to deliver effective responses. Use Data Clouds Retrieval Augmented Generation (RAG) and features like vector database, hybrid search, and no-code retrievers to ground agents in all your business data while providing robust governance, security, and compliance.
Autonomous actions in the flow of work.
Empower everyone in your organization to access and act on data. Integrated with Data Cloud, your data becomes native in Salesforce, unlocking the platform s full power. Turn external data into native objects, accessible across all apps, AI, analytics, pro-code and low-code tools like Flow.
How Data Cloud Works
Data Cloud connects and harmonizes your structured and unstructured data from any source — whether it's Salesforce applications, Snowflake, Google Cloud, AWS, or others — leveraging Zero Copy technology. Create a secure, unified customer view accessible across Customer 360 and Agentforce, safeguarded by robust governance and security features. Activate the unified profile across any application, workflow, or agent, empowering teams to deploy real-time agents that act on your data faster than ever before.
Data Cloud for Every Industry
Improve prior authorization processing for patients.
Use historical claims data to power actionable insights and AI that ensure faster processing and compliance with regulatory timelines
Unify policy and claims data to deliver personalized marketing.
Navigate legacy policy systems and data environments that are often complicated and long-standing. Build a single view of all your customers' policy information, engagement activity, and claims history.
Utilize IoT & telemetry data for informed customer insights.
Harmonize customer data and connected asset data to orchestrate personalized experiences.
Real-time omnichannel ecommerce recommendations.
Retailers can leverage Data Cloud Sub-Second Real-Time to deliver personalized product recommendations, optimize promotions, and enhance product discovery, significantly boosting sales and customer satisfaction.
Unlock Cross Sell & Upsell Through Targeted Advertising.
Gain a clear picture of who interacts with all of your advertising spend and fix the leaky bucket of duplicate and mis-targeted ads. Improve the impact of ads , and increase the efficacy of your advertising spend.
See why Forrester named Data Cloud a Leader in customer data platforms for B2C.
Data Cloud is a leader in a new report analyzing the top CDPs.
Join the Datablazer Community
Datablazers are Salesforce community members who are passionate about driving business growth with data and AI powered by Data Cloud. Sign up to join a growing group of members to learn, connect, and grow with Data Cloud.
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Frequently Asked Questions
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data Cloud for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data Cloud