Explore Data Cloud Use Cases

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Deliver dynamic pricing offers

Gain insights into product performance and pricing data to address performance issues, optimize pricing strategies, and make informed decisions.

Provide proactive service and maintenance

Proactively serve customers using IoT data and AI to tailor an end-to-end personalized service experience at the right time via the customer’s preferred engagement channel.

Automate service alerts and workflows with vehicle data.

Engage clients proactively and personalize their service experience with insights and AI-driven recommendations derived from vehicle maintenance history and driver data.

Boost dealership performance through personalized sales.

Proactively serve customers using vehicle data and AI to tailor an end-to-end personalized sales experience that engages with customers at the right time and through their preferred communication channels.

Upsell customers by monitoring performance against SLO.

Analyze broadband service performance against predefined Service Level Objectives (SLOs) such as bandwidth, latency, packet loss, jitter, uptime, and error rate. Identify opportunities for upselling by determining if the current service level meets your customers' needs or if there are areas where an upgrade could improve their experience and trigger a recommendation.

Optimize collections with performance and accounts receivables data.

Decrease accounts receivable and reconcile bill under-payment due to contractual service level agreement clauses. Recover underpayments if customer claims SLA was violated but service was indeed according to contract.

Optimize service with conversation intelligence.

Use detailed transcript data from every service conversation on any channel, to extract common contact reasons, policies, identify similar resolution paths for common issues, and understand customer sentiment, ideally in real-time. Allow agents (and bots) to provide better service response and supervisors to optimize service operations.

Provide shoppers personalized recommendations and offers.

Engage potential customers at every point in the purchase journey with personalized, relevant information and offers.

Build your foundational business data infrastructure

Centralize meaningful data across multiple sources into one comprehensive view of your overall business so you can see trends, gain insights and make data-driven decisions.

IoT & telemetry informed customer insights

Harmonize customer data & connected asset data to orchestrate personalized experiences.

Drive incremental revenue via cross sell & up sell

Drive revenue growth by recommending products tailored to customer needs. Match and suggest complementary products to boost product adoption and sales. Promote additional purchases through product affinity and next best offer.

Be the trusted energy advisory.

Become the advisor to your customer on their energy bills. Providing advice to customers on how to manage their bills, improve energy efficiency, get ROI on investments in their home or buildings, and achieve energy and emissions targets.

Insurance Marketing

Navigate legacy policy systems and data environments that are often complicated and long-standing. Build a single view of all your customers' policy information, engagement activity, and claims history.

Create a unified profile with subscriber lifecycle management.

Streamline the entire journey from acquisition to creating lifelong customers. Gain insights to improve retention rates by proactively addressing customer needs and resolving potential issues before they occur.

Increase deposits with personalized marketing.

Drive the volume and frequency of deposits and investments with precision, personalized marketing. All driven by a single view of your customer. Improve awareness and conversion rates and better understand your customer's circumstances.

Increase fan engagement with personalized experiences.

Make deeper connections for life with your fans by getting to know them and making every interaction memorable. Increase revenue by identifying upsell and cross-sell opportunities that will increase wallet share alongside customer satisfaction.

Deliver personalized experiences with energy usage data.

Empower organizations and end users to drive near real time actions by activating real time energy consumption, asset health and performance data.

Decrease cost per acquisition through targeted advertising.

Identify high-potential target groups most similar to existing high-value audiences and decrease cost per acquisition via lookalike modeling, advanced segmentation, and advertising activation to key partners.

Optimize promotions with smart, data-driven planning.

Optimize and streamline assortment analysis, promotion opportunities, and store execution by region and segment.

Billing Inquiry Manager

Streamline and enhance billing inquiry management. Offer customers real-time access to billing, personalized issue resolution, and analysis for potential billing disputes or questions — all while ensuring data consistency and personalization based on individual customer history and usage patterns.

Data Driven Engagement for Insurance

Access and integrate all of your customer data, no matter where it is and use it to provide personalized engagement in the hands of your sellers, service operatives, marketing and distribution management.

Take a deep dive into Data Cloud with Trailhead.

Learn about setup, integration, data modeling, segmentation, and much more on Trailhead, Salesforce’s free online learning platform.