Consumer Goods

Real-time personalized web experience

Adapt web content dynamically: Modify banners, product recommendations, and promotions based on real-time browsing behavior and customer profiles for a tailored online experience.
Personalize offers: Use recent search history and click patterns to highlight relevant products and special offers aligned with customer interests.
Ensure consistency across sessions: Maintain personalization even as customers switch devices or return to the website, providing a seamless and consistent experience.

Use case summary

Consumer Goods companies can use Data Cloud Sub-Second Real-Time data to personalize web content based on real-time customer behavior and preferences, driving engagement, satisfaction, and conversion rates.

Industry

Consumer Goods

Salesforce products used

Data Sources Used

Browsing History

Customer Profile Data

Cart Abandonment Data

Wishlist and Favorites

Loyalty Program Data

Email Engagement Data

Seasonal and Trend Data

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Dynamic Content Adaptation Insight	Data Cloud uses customer browsing behavior, profile data, and search history to instantly adapt web content like banners, product grids, and promotional offers. For example, if a customer frequently browses skincare products, the homepage can dynamically feature skincare deals, bestsellers, and related content to increase engagement and drive sales.
Cross-Session Consistency Insight	Data Cloud ensures consistency across customer sessions, whether they log in via mobile, desktop, or tablet. For instance, if a customer adds products to their cart on their mobile device, the system reflects these items and related recommendations when they access the website from their laptop, providing a seamless experience and increasing the likelihood of purchase.
Personalized Offer Insight	By combining loyalty status, browsing behavior, and recent purchases, Data Cloud tailors exclusive offers for each customer. For example, if a loyalty member browses electronics frequently but hasn't made a purchase recently, the system might present an exclusive discount or offer early access to new products to encourage conversion.

What's the impact

Increase Website Engagement

Improve Conversion Rates

Improve Customer Retention

Loyalty Program Growth

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