Financial Services

Deliver personalized insurance experiences.

Unify policy and claims data across the business for a complete view of the customer to drive productivity across producers and account managers.
Position data for AI with a foundation of trust and data privacy while adhering to compliance and regulations, enabling insurance firms to get started with trusted generative AI faster.
Grow your book and improve your margin using data to power automation to efficiently scale processes and lower the cost of servicing the business.

Use case summary

Access and integrate all of your customer data, no matter where it is, and use it to provide personalized engagement in the hands of your sellers, service operatives, marketing, and distribution management.

Industry

Financial Services

Salesforce products used

Data Sources Used

Policy Data

Claims Data

Telematics

Risk Data

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can use prebuilt calculated insights, build their own, or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Calculated Insights	Calculate the lifetime value of customers based on their premiums, claims, and engagement. Develop insights based on customer behavior (e.g., driving patterns, health metrics) captured through IoT devices to segment customers more accurately and offer personalized insurance plans.
Predictive Models	Develop churn risk scores that predict which customers are most likely to leave the company based on engagement metrics, customer satisfaction scores, interaction history, and competitor analysis. Use predictive models to determine the most effective retention strategies for different customer segments, identifying the best interventions to reduce churn.

What’s the impact?

Increase Employee Productivity

Improve Customer Experience

Improve Marketing ROI

Increase Customer Retention

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