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Life Sciences

Intelligently engage healthcare professionals on all channels.

  • Intelligently engage Healthcare Professionals (HCPs) across every channel, providing the right information in the right context to increase their likelihood of prescribing in a personalized and targeted way.
  • Deepen your relationships and engage with every HCP from a single view that includes specialty and sub-specialties, payer relationships, panel status, education, awards, board certifications, and more.
  • Enable sales reps to perform contextual prioritization of required activities across accounts and HCPs with intelligent Next Best Action prompts on content and conversations.

Data Sources Used

Transcripts & Recorded Calls
Publications
Grants
Prescription, Claims, & Patient Referrals
Key Opinion Leader Data
EHRs, Consent, & Preferences
Social Media Engagement
Medical History

Apply Insights and Predictions

By bringing together the data sources referenced in this use case, teams can build calculated insights or run predictive models with Data Cloud that will allow them to make smarter decisions or power new automations.

Calculated Insights Create individual scoring models by combining all of your data on every HCP to determine metrics that help prioritize and streamline operations like brand score, company score, KOL scoring, therapeutic class scoring, and more.
Predictive Models Build models to predict each healthcare provider's overall level of satisfaction. Deliver Next Best Action recommendations for your sales and service teams based on a holistic understanding of every healthcare provider's preferences and engagement history with your company.

What’s the impact?

Learn more about Life Sciences Cloud
Improve HCP Satisfaction
Increase Lead Conversion & Prescriptions Written
Decrease Case Resolution Time
Improve MSL & Agent Productivity
Decrease Time to Publication & Education Event

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