FAQ

You’ve got questions. We’ve got answers.

Event Information

Dreamforce is an annual event that brings together the global Salesforce community for learning, connection, fun, and giving back. It celebrates customer success, trusted AI, and groundbreaking innovation like Agentforce — transforming attendees into Agentblazers and showcasing everything AI was meant to be.

Since its launch in 2003, Dreamforce has become far more than a conference — it’s an experience unlike any other. From inspiring keynotes and visionary sessions to next-level innovation and real-world impact, Dreamforce empowers attendees and transforms businesses.

Dreamforce takes place in San Francisco, CA, at Moscone Center on October 14–16, 2025. Plus, we’ll also have an exclusive broadcast experience on Salesforce+.

Persons under 18 years of age are not permitted within Dreamforce or its venues. This includes the expo hall, sessions, breakouts, keynotes, and all other event activities. See full Event Terms of Service.

Registration

To register for the in-person experience at Dreamforce, click the Register now at the top right of this page to begin. You’ll be prompted to log in or create a Salesforce Trailblazer Account to complete your registration. This account gives you access to session details, your personalized agenda, Salesforce+ content, and more. See all benefits of a Trailblazer Account here.

From there, you’ll provide a few additional details, select your hotel and conference pass, and then you’re on your way to experience Dreamforce in San Francisco, CA.

A Trailblazer account is your free, unified, single sign-on that simplifies your journey in the Salesforce ecosystem. With your Trailblazer account, you can register for events, build your agenda, stream sessions on Salesforce+, learn new skills on Trailhead, connect with the community, and tap into personalized support — all in one place.

Yes. Salesforce has unified logins across all events and platforms. Going forward, you’ll need to use a Trailblazer account to register for events, access Salesforce+, build your agenda, and more.

If you attended a Salesforce event prior to May 2025, your previous login (email and password) will still work for that event only. For all future events, including Dreamforce 2025, you’ll need to create or log in with a Trailblazer account, which connects you across the full Salesforce ecosystem.

If you’re unsure whether you already have a Trailblazer Account, try logging in with your email. If needed, click Forgot Password to reset your credentials.

Registration starts at $999, a savings of $1,300 off the Full Conference pass price ($2,299) while supplies last.

The Full Conference pass is valid from October 14–16, 2025. It includes access to all keynotes, breakouts, theater sessions, hands-on training, roundtable discussions, onsite certification exams (AI Associate and Data Cloud Consultant—with limited seating and a value of up to $200), networking events, the Welcome Reception, Dreamfest, and daily lunch and refreshments. A limited number of reserved seats is available for sessions.

Express Badge Pickup with Digital Pass, powered by Wicket, is our exciting new way to help you save time by breezing through badge pickup and when attending select keynotes. Digital Pass (via facial authentication) matches your photo to your record. It’s easy, simple, and 3x faster than general badge pickup. Opting in takes less than 30 seconds. Log in to upload your live selfie. Facial authentication will also provide access to engage in personalized onsite experiences.

Please contact the Dreamforce Help Desk Monday–Friday from 6:00 a.m.–6:00 p.m.
PT: U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: dreamforceregistration@salesforce.com

All transfer and cancellation requests must be submitted in writing to the Salesforce Events Help Desk at DreamforceRegistration@salesforce.com. For a full refund of the Event registration fees, cancellation notices must be received by 11:59:59 p.m. PT on Friday, August 15, 2025. Cancellation notices received between 12:00 a.m. PT on Saturday, August 16, 2025, and 11:59:59 p.m. PT on Friday, September 12, 2025, will be processed at 50% of the Event registration fees. No refunds will be processed for cancellation notices received after 12:00 a.m. PT on Saturday, September 13, 2025. Substitution requests will be processed free of charge if submitted by 11:59:59 p.m. PT on Friday, September 12, 2025. Substitution requests after this date are subject to a US$100 transaction fee. These cancellation terms also apply to the registration fees for all classes and events offered as part of Dreamforce 2025.

Accepted payment methods include Visa, MasterCard, Discover, American Express, or debit cards with a major credit card logo.

Substitution requests will be processed free of charge if submitted by 11:59:59 p.m. PT on Friday, September 12, 2025. Substitution requests after this date are subject to a US$100 transaction fee. These cancellation terms also apply to the registration fees for all classes and events offered as part of Dreamforce 2025.

Group passes through the Group Passes Program are nonrefundable and cannot be combined with any other offer, discount, or promotion. See full terms and conditions here.

Accepted payment methods include Visa, MasterCard, Discover, American Express, or debit cards with a major credit card logo, wire transfers, and checks.

Please note: If paying by check or wire transfer, you'll be able to invite your group members only after the payment has cleared.

The authorized group representative (group pass purchaser) may rescind an invitation to register through the group portal.

If the invitee has registered, the group representative will need to email dreamforceregistration@salesforce.com, copying the registrant whose registration is to be canceled to reassign this pass. Hotel cancellations must be requested by the original registrant.

Once a group pass purchase is complete, the group representative can send invitations through a simple workflow. Each person will need to complete their own registration and book their own hotel. Each attendee must complete their own registration using their unique link. During that process, they will be able to book a hotel room through our official housing portal (if available). Please note: Hotel booking is not available until individual registration is completed. Rooms are limited, so we recommend that attendees register and book early to secure their preferred accommodations.

Once an initial order with a minimum order of 10 passes has been purchased. The group representative can log in to the group pass portal to purchase additional passes.

Please note: Additional passes are offered at the current discounted group pass rate at the time of purchase.

To register a group, click Group Pass Registration on the event’s Register page. You’ll be prompted to choose how many Full Conference passes you’d like to purchase and select your payment method—credit card, check, or wire transfer.

Note: If you pay by check or wire transfer, you’ll only be able to invite your group members once the payment has cleared.

Here’s how the process works:

1. Purchase Group Passes – Select the number of Full Conference passes and complete payment.

2. Invite Your Team – After payment is confirmed, use our easy invitation tool to distribute registration links to each attendee. Each team member must accept the invite and complete their own registration—including booking their individual hotel accommodations.

3. Manage Your Group – Use your Group Pass dashboard to:
- Send and track registration invitations
- Reassign unused passes
- Download group registration usage reports

Certification

Yes, one certification exam opportunity is included in the price of your Dreamforce registration fee. Certification exam sessions are first come, first seated.

All certification exams will be held at the Marriott Marquis, Yerba Buena level. You will need your Dreamforce Conference badge to access the Yerba Buena level.

Select exams are included with your Dreamforce registration. For more information, please visit the Certification at Dreamforce knowledge article.

The schedule will be available when Agenda Builder goes live.

To complete a certification exam at Dreamforce 2025, you must arrive prepared with the following:

1. The ability to log in to your Trailblazer account on a public computer. Learn more about Trailblazer account setup.
2. Your Dreamforce conference badge and a government-issued photo ID.

No, to take a certification exam, you must be a registered Dreamforce attendee.

Once Agenda Builder goes live, you will be able to reserve a seat for your preferred certification exam session. If the "Reserve" option is not available or you see “Drop-in Only” for a particular session, it is at capacity. There will be a drop-in queue that will be first come, first seated once the reserved seats are filled. Be sure to show up at least 15 minutes before the exam time.

Computers will be provided for certification exams. Please ensure you have access to your Trailblazer account prior to arrival and will be able to log in to your account on a public computer. Learn more about Trailblazer account setup.

No, there is no additional cost associated with the exams being offered at Dreamforce 2025.

One Salesforce certification exam opportunity is included in the price of your Dreamforce registration fee. Once Agenda Builder goes live, you will be able to bookmark one certification exam session. Certification exam sessions are first come, first seated.

Reserved Seating

Reserved seating details for Dreamforce 2025 will be coming soon. Stay tuned for more information on how you can reserve your seat in sessions when the Agenda Builder launches this summer.

Bootcamp

Trailblazer Bootcamp is the place to build Salesforce expertise and accelerate your path to certification. Experience three full days of expert-led learning, network with other Trailblazers, and uplevel your career. Included in the Bootcamp pass is one certification exam voucher code for use on a certification exam on the last day of Bootcamp or to save and use after the event.

Trailblazer Bootcamp takes place before Dreamforce from October 11-13, 2025, at the Salesforce offices in downtown San Francisco, CA, with event check-in at Salesforce West.

Each track aligns to a specific role. Take a look at the detailed descriptions of our Bootcamp tracks to see which suits you best. If you still have questions, you can post them in the Bootcamp and Certification at Dreamforce community group.

Yes. To ensure the best learning experience possible, we’ve identified some prework for you to complete before you arrive at Trailblazer Bootcamp. Navigate to your track here and click on the prework link for your track.

Registration starts at $999, a savings of $1,300 off the Full Bootcamp pass price ($2,299) while supplies last.

There will be one optional onsite certification exam opportunity at Trailblazer Bootcamp. The exam will take place on Tuesday, October 13, after classes end for the day.

If attendees choose to opt out of taking the exam onsite, they can take the exam at a later date and use the same certification exam registration code they received via email during Bootcamp. This code will be valid until January 31, 2026. For information on registration and computer setup, please visit the Guide to Trailblazer Bootcamp.

No, computers are not provided at Trailblazer Bootcamp. Attendees will need to bring their own computer with the ability to access an internet browser.

Yes. Get updates and post questions in the Bootcamp and Certification at Dreamforce community group.

Accomodations

Yes, Salesforce has reserved hotel blocks in and around San Francisco, CA. You will have the opportunity to book your room during registration within the hotel section. Inventory is limited, available on a first-come, first-booked basis, and our discounted rates are only available until Friday, September 19, 2025.

You can make online hotel bookings for Dreamforce during the registration process. If you wish to add a hotel at a later date or update your existing reservation information, log in with the email and password used during registration.

If you would like assistance in making changes, contact the Dreamforce Help Desk Monday–Friday from 6:00 a.m.–6:00 p.m. PT:

U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: dreamforceregistration@salesforce.com

Note: Discounted hotel accommodations are available on a first-come, first-booked basis until Friday, September 19, 2025.

If you reserve a room via the Dreamforce registration process, cancellations must be made according to the hotel’s cancellation policy. Failure to do so will incur a penalty equal to the cost of one night’s room and tax. Please check the Dreamforce Official Hotel List for your hotel’s specific cancellation policy.

Note: All hotels will charge a deposit to the credit card on file before arrival, which will be refunded if you cancel within the specified time.

Yes, you may. Before Friday, September 19, 2025, contact the Dreamforce Help Desk to make the transfer.

Beginning Monday, September 29, 2025, please contact the hotel directly to update the name and credit card on file for the reservation.

The Dreamforce Help Desk operates Monday–Friday from 6:00 a.m.–6:00 p.m. PT:

U.S./Canada: +1-866-855-3818
International: +1-650-416-8832
Email: dreamforceregistration@salesforce.com

No. All attendees must register and book their own hotel reservations.

If you don’t check in to your hotel on your scheduled arrival date, the hotel will cancel your entire reservation. The hotel can choose not to reinstate your reservation, even if you arrive the next day. You will also be charged a penalty equal to the cost of one night’s room and tax, regardless of whether or not the hotel chooses to reinstate your reservation.

No. All hotel reservations must be guaranteed with a valid credit card at the time of booking.

Yes. All hotels require a one-night deposit as a guarantee. The credit card used to make your hotel reservation will be charged the equivalent of one night’s room plus tax after the hotel cutoff date. Please check the Dreamforce Official Hotel List for details.

Yes, as long as you are the cardholder for the credit card you present at check-in.

If the card used as a guarantee for your hotel reservation is not in your name, that cardholder must be present at check-in. A credit card authorization form can also be set up with the hotel before your arrival. Please contact the hotel directly to obtain a credit card authorization form using the contact information found here.

No. To obtain the discounted Dreamforce rates, new reservations and changes must be made through the Dreamforce Help Desk or My Info page. After Friday, September 19, 2025, any changes to your existing reservation can be made directly with the hotel.

If your check-in or checkout date is not available when searching for your accommodations, please book the available dates you see at your hotel of choice. Once you have completed a reservation, please contact the Dreamforce Help Desk to request adjusted dates.

Hotel room inventory at Dreamforce is limited and will sell out quickly. While a room at your first-choice hotel may not be available, please consider the many other hotel options provided.

Travel

For information on things to do during your stay in San Francisco, check out the San Francisco Travel website.

October is one of the best months to visit San Francisco. The weather is typically mild and pleasant, with less fog than in the summer. Expect daytime highs around 65–75 degrees F (18–24 degrees C) and cooler evenings around 55 degrees F (13 degrees C). Indoor conference locations are often air-conditioned. Please pack layers and check weather.com before you travel.

San Francisco International Airport (SFO) is the closest major airport, an easy BART ride or a 25-minute drive from downtown. Alternatively, the Oakland International Airport (OAK) is a 35-minute drive over the Bay Bridge and is also accessible by BART. Lastly, the San Jose International Airport (SJC) is a one-hour drive from the South Bay, accessible by Caltrain.

You can request an invitation letter to accompany your visa application to attend Dreamforce during the registration process. Your registration must be paid in full before your letter of invitation can be issued.

Please note that requesting a visa invitation letter does not guarantee that your local authorities will grant a visa to attend Dreamforce. Additionally, you are responsible for submitting your visa application to your local embassy/consulate; conference management will not submit it on your behalf. All requests are subject to review and approval. Please allow up to 10 business days for requests to be reviewed.

Dreamforce is open to international travelers who abide by regional travel restrictions and guidelines.

Accessibility

Dreamforce spans multiple venues, requiring significant walking and navigation through crowds. We are committed to making the event accessible for attendees with disabilities or medical conditions.

To request accommodations, indicate your needs on the registration form. A team member will follow up to ensure appropriate support. Requests should be submitted at least two weeks in advance.

For assistance or questions, contact the Disability Help Desk at least two weeks before the event at DisabilityHelpDesk@Salesforce.com.

Dreamforce provides a range of accessibility services, such as real-time captioning (CART), accessible seating, and sensory-friendly spaces. To help us plan effectively, please update your registration profile with any accommodation requests, including services like sign language interpreters or sighted guides, which must be submitted at least two weeks before the event.

• Before the event: When registering, indicate your accessibility needs by October 1, 2025. If you have already registered, update your attendee profile. A team member will contact you to confirm details.

• During the event: Visit the Disability Help Desk (Moscone West, ground floor) or call/text 978-5DF-HELP (978-533-4357).

Yes, all official Dreamforce venues are wheelchair accessible. There are also designated accessible seating areas in session rooms and keynote spaces.

Charging stations are available throughout the venue.

Dreamforce does not offer mobility aid rentals, but you can reserve a scooter in advance through Scootaround. It provides delivery and pickup directly from your hotel or home; however, due to regulations, it cannot deliver to the event venue.

Yes, an accessible shuttle service is available between key Dreamforce venues. Refer to the shuttle section for more information.

Yes, ASL interpretation is available upon request. To ensure availability, please request services at least two weeks in advance.

Yes, all sessions will offer captioning in the room, including keynotes, theaters, and breakout rooms.

Yes, Dreamforce provides designated quiet spaces for attendees who need a sensory break. Locations will be listed in the event app and available at the Disability Help Desk.

Some sessions and entertainment events may include flashing lights. If you have concerns, check with staff or refer to session descriptions for content warnings.

Yes, service animals are welcome in all event spaces. Please ensure they are under control at all times. Owners are responsible for cleaning up after them.

Yes, Dreamforce provides a variety of food options, including vegan, vegetarian, and allergen-friendly choices. To ensure halal, kosher, or celiac-friendly meals are available, please specify your dietary needs in your attendee profile. Signage will direct you to the special meals pickup area.

Our accessibility staff, holding signs that read “Disability Help Desk” or “Accessible Seating,” are available throughout the event. You can also visit the Disability Help Desk or email DisabilityHelpDesk@Salesforce.com.

While we encourage attendees to request accommodations in advance, we will do our best to meet onsite requests. Visit the Disability Help Desk as soon as possible for assistance.

We offer wayfinding assistance and can arrange volunteer guides upon request. Please visit the Disability Help Desk for support.

Yes, all event venues have accessible restrooms.

Yes, there are designated private spaces for medical needs.

We do not provide onsite medication storage for liability reasons, but we recommend bringing a portable cooler if needed. Contact us in advance if you require assistance.

Additional Information

Yes, please review our code of conduct.

What is Dreamforce?

When and where will Dreamforce take place?

Is there an age requirement to attend Dreamforce?

How do I register for Dreamforce?

What is a Trailblazer account?

I already have an account from a past Salesforce event — do I still need a Trailblazer account?

How much does it cost to attend Dreamforce?

What does the Dreamforce Conference pass include?

What is Express Badge Pickup with Digital Pass?

Whom can I call for assistance with registering for Dreamforce?

How do I make a change to my registration?

What is the cancellation policy?

What are the accepted payment methods?

Are attendee substitutions permitted?

What is the cancellation policy for group registration?

What are the accepted payment methods for group registration?

Are attendee substitutions permitted with group registration?

How do hotel bookings work with group registration?

Can I add more attendees to my group after registration is complete?

How do I register a group?

Will there be certification offerings at Dreamforce?

Where will the exams take place?

What exams will be available?

What time can I take my exam?

What do I need to do to take a certification exam at Dreamforce?

Can I attend the certification exams without attending Dreamforce?

How do I reserve a seat for an exam?

Will computers be provided?

Is there a cost associated with the exam?

How many exams can I take?

Will there be reserved seated at Dreamforce?

What is Trailblazer Bootcamp?

When and where does Trailblazer Bootcamp take place?

I’m planning to attend Trailblazer Bootcamp. Which track should I take?

Will there be prework for Trailblazer Bootcamp?

Can I purchase a Trailblazer Bootcamp-only pass?

How many certification exam opportunities are available onsite at Trailblazer Bootcamp?

Will computers be provided at Trailblazer Bootcamp?

Is there a Trailblazer Community group for Trailblazer Bootcamp?

What is the cancellation policy for Bootcamp?

Are there hotel blocks available for the event?

How do I book a hotel for Dreamforce or make changes to an existing reservation?

What is the hotel cancellation policy?

If I cancel my Dreamforce registration, can I transfer my hotel reservation to another attendee?

Can I book multiple rooms on my registration for myself and a colleague?

What if I don’t check in on my scheduled arrival date?

Can I make a hotel reservation through Dreamforce registration without a credit card to guarantee my reservation?

Is a hotel deposit required to guarantee the hotel room?

Can I pay the hotel with a different credit card than the one I provided when I reserved the room?

Can I pay the hotel with a card that was provided when I reserved the room, which is not in my name?

Can I contact the hotel directly to make a hotel reservation and receive the discounted Dreamforce rate or change my existing reservation?

I want to arrive earlier/stay later than the system is showing as available. How can I adjust my reservation?

Why isn’t the hotel that I’m looking for showing up in my search?

Where can I find information on San Francisco?

What is the weather like in San Francisco in October?

Which airports are closest to San Francisco?

How do I request a visa letter of invitation?

Is the in-person Dreamforce experience open to international travelers?

If I have a disability or medical condition, what can I expect at Dreamforce?

What accessibility accommodations and services are available at Dreamforce?

How do I request accessibility accommodations?

Is Dreamforce wheelchair accessible?

Where can I charge my mobility device?

Are mobility aids (wheelchairs, scooters) available for rent?

Is accessible transportation available between venues?

Will sign language interpretation be available?

Will captioning be available?

Are there quiet spaces for neurodivergent attendees?

Will there be strobe or flashing lights at the event?

Are service animals allowed at Dreamforce?

Are dietary accommodations available?

Who can I contact if I need assistance during the event?

What if I did not request accommodations before the event?

Is there wayfinding support for blind or low-vision attendees?

Are accessible restrooms available?

Is there a private area for medical needs (e.g., insulin injections, breastfeeding)?

Is there a refrigeration option for medication storage?

Does Dreamforce have a code of conduct?