Why Dreamforce

A world of discovery awaits at the most valuable event in business.

Join thousands of Trailblazers from around the world for three days of innovation, hands-on experiences, and never-before-seen technology. You don’t want to miss this.

Register now
Why Dreamforce

Learn the hows and whys of trusted AI.

Understand the foundation of AI and how you can put it to work for your company. You’ll drive productivity and build stronger customer relationships while keeping your data secure and safe.

Be on the cutting edge of AI.

Stay competitive with hands-on workshops and guidance learning from experts that show you how our groundbreaking AI product innovations like Einstein and Data Cloud transform business.

Navigate future trends.

Technology is rapidly changing — don’t get left behind. Dreamforce is the only place to get up to speed on revolutionary new AI tools shaping the new era of business, so you can, too.

Plan your digital transformation.

Meet one-on-one with the full Salesforce ecosystem of experts to get the answers you need to create the perfect, curated roadmap to drive your digital transformation into a new era of success.

Build stronger customer relationships.

Learn step by step how to develop a Customer 360 with the world’s #1 AI CRM to help you consolidate all your data, build engaging digital experiences, and meet your customer’s every expectation.

A schedule unlike any other.

Come early, stay late, and leave room for the unexpected moments that will change your business.
You never know what surprises you’ll experience at Dreamforce.

More than 1000 breakout sessions +
breakout sessions
More than 150 workshops and demos +
workshops & demos
More than 50 visionary keynotes +
visionary keynotes
More than 240 networking roundtables +
networking roundtables

Get Ready for Dreamforce

  • Clear your work calendar
  • Finalize your agenda and plan
  • Download the Salesforce Events app
  • Pack layers, comfortable shoes, your water bottle, and backpack

Dreamforce Trailblazer Bootcamp Sept 14-16

Add on a training experience to accelerate your path to certification

Dreamforce Trailblazer Bootcamp Sept 14-16

Add on a training experience to accelerate your path to certification

Travel & Hotel Check-In

Travel & Hotel Check-In

Day One

Campus Hours: 8 AM - 5 PM

Welcome to the AI Enterprise

10:00 AM

Dreamforce Opening Keynote with Marc Benioff and Special Guests

10:00 AM

Dreamforce Opening Keynote with Marc Benioff and Special Guests

Visionary Sessions with AI Innovators

Visionary Sessions with AI Innovators

Core Session Content

Product & Industry Breakouts

Theater Sessions

Hands on Workshops

Roundtables

Can't Miss All Day Experiences

Campground

Dive into demos, sponsors, customer stories, and more.

Trailblazer Forest

Get hands-on with new products and meet fellow Trailblazers.

Certifications

Hone your Salesforce skill set and get certified.

Lodge Village

Featuring roundtables and Ask the Experts.

Yerba Buena Gardens

Watch Salesforce+ live and relax in the Mindfulness Meadow.

A conversation with Kate Hudson

A conversation with Kate Hudson

5:00 - 6:30 PM

Dreamforce Welcome Reception

Connect with Trailblazers and peers while having some fun.
5:00 - 6:30 PM

Dreamforce Welcome Reception

Connect with Trailblazers and peers while having some fun.

Day Two

Campus Hours: 8 AM - 5 PM

Unlock Your Data

Headlining Keynote with Marc Benioff and Special Guests

Headlining Keynote with Marc Benioff and Special Guests

Visionary Sessions with CEOs Changing the Face of Business

Visionary Sessions with CEOs Changing the Face of Business

Core Session Content

Product & Industry Breakouts

Theater Sessions

Hands on Workshops

Roundtables

Can't Miss All Day Experiences

Campground

Dive into demos, sponsors, customer stories, and more.

Trailblazer Forest

Get hands-on with new products and meet fellow Trailblazers.

Certifications

Hone your Salesforce skill set and get certified.

Lodge Village

Featuring roundtables and Ask the Experts.

Yerba Buena Gardens

Watch Salesforce+ live and relax in the Mindfulness Meadow.

6:00 PM

Dreamfest with P!NK + Imagine Dragons

Dreamfest rocks for UCSF Children's Hospitals. Donate now.
6:00 PM

Dreamfest with P!NK + Imagine Dragons

Dreamfest rocks for UCSF Children's Hospitals. Donate now.

Day Three

Campus Hours: 8 AM - 4 PM

Move Forward with Trust

True to the Core with Product Experts

Live Q&A with the product leaders in the know.

True to the Core with Product Experts

Live Q&A with the product leaders in the know.

Visionary Sessions with Leaders of Tomorrow

Visionary Sessions with Leaders of Tomorrow

Core Session Content

Product & Industry Breakouts

Theater Sessions

Hands on Workshops

Roundtables

Can't Miss All Day Experiences

Campground

Dive into demos, sponsors, customer stories, and more.

Trailblazer Forest

Get hands-on with new products and meet fellow Trailblazers.

Certifications

Hone your Salesforce skill set and get certified.

Lodge Village

Featuring roundtables and Ask the Experts.

Yerba Buena Gardens

Watch Salesforce+ live and relax in the Mindfulness Meadow.

Dreampitch

See innovative entrepreneurs in a Shark Tank-style competition.

Dreampitch

See innovative entrepreneurs in a Shark Tank-style competition.

Closing Dreamforce Keynote with Special Guests

Closing Dreamforce Keynote with Special Guests

Partner Parties and Networking

Connect and have some fun with our partner community.

Partner Parties and Networking

Connect and have some fun with our partner community.

Take Dreamforce back to your business

  • Leverage AI powered event takeaways
  • Watch missed moments and relive your favorites on Salesforce+
  • Share session content with your team

Travel & Hotel Check-Out

Travel & Hotel Check-Out

Discover a world of experiences.

Come experience the grandest showcase of innovation and customer success ever, with surprises and experiences around every corner.

Register now
Dreamforest

Dreamforest

Campground

Campground

Lodge Village

Lodge Village

Trailblazer Forest

Trailblazer Forest

Launch Zone

Launch Zone

Dreamfest

Dreamfest

Dreamforest

Dreamforest

Campground

Campground

Lodge Village

Lodge Village

Trailblazer Forest

Trailblazer Forest

Launch Zone

Launch Zone

Dreamfest

Dreamfest

Real numbers.Real impact.

People who attended Dreamforce saw incredible growth. Get a taste of what you'll experience and make a case to your boss.

*Based on the 2024 Salesforce survey of 1,386 in-person Dreamforce 2023 attendees.

Convince your boss
92

It’s worth every penny

92

%

agree Dreamforce was worth the investment and time.

91

Build relationships

91

%

met someone who had a positive impact on their business.

91

Boost your business

91

%

learned something that helped their business grow.

92

Learn the basics of AI

92

%

learned something new about AI to help them or their business.

89

Harness your data

89

%

learned how to use their data more efficiently.

94

Earn more value

94

%

learned how to get more value from their CRM.

01

Register now. Passes are going fast for the largest and most trusted AI event of the year.

02

There are hotels for all budgets and preferences. Book as soon as you register to get your preferred hotel and location.

03

Prepare to pack your bags with some essentials. Don’t forget comfy walking shoes, your backpack, and a water bottle.

04

Spread the word. Let your colleagues know you’re attending the greatest AI event in the world, so they don’t miss out.

05

Get excited for everything to come — from sessions, agenda builder, speakers, Dreamfest band, mobile app, braindates, and so much more.

Tick. Tock.
Trailblazers.

See for yourself how CRM + AI + Data + Trust is changing business. It’s all coming together at Dreamforce.

Register now