Marketing Cloud Personalization Pricing
Enable personalized content and offers across every channel.
First, choose the right Marketing Cloud Personalization edition for your business needs.
Growth
Personalize every interaction across channels like your website and email
$
108,000
Org / Year
USD (billed annually)
- Web and Email Personalization
- Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
- Product and Content Recommendations
Premium
Supercharge cross-channel personalization with AI driven, next-best actions in real-time
$
300,000
Org / Year
USD (billed annually)
- Web, Email and App Personalization
- Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
- Product and Content Recommendations and AI-Driven Next-Best Actions and Offers
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Compare editions and top features.
Extend the power of Marketing Cloud Personalization with these related apps and add-ons.
Marketing Cloud Engagement
Create and deliver boundless personalized journeys across marketing, commerce, sales, and service.
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account based marketing.
Data Cloud for Marketing
Unify all your data into a single customer profile to power personalized engagement at scale.
Then, choose the Success Plan that’s right for your business.
With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a
future with AI.
Standard Success Plan
Set your company up for success with self-guided, always-on resources.
Included in all licenses.
- Access to Knowledge Articles, documentation, and Trailhead
- Global Trailblazer Community
Premier Success Plan
Start strong and grow your business with expert guidance and expedited support.
30% of net license fees.
- Expert guidance and product education
- Health checks and recommendations
- Access to 24/7 support for business-stopping issues
- Bundled with Unlimited Edition
Signature Success Plan
Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive.
- Designated Customer Success Manager
- Customer Success Score
- Proactive Monitoring and Key Event Management
- Fastest 24/7 support response times
Find your path to AI success with the right experts and apps.
Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximize your ROI.
Professional Services
Realize value quickly and become self-sufficient with Salesforce.
Partners
Innovate and grow faster with pre-built apps and expertise on AppExchange.
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Marketing Cloud Pricing FAQ
Marketing Cloud is the platform name for a range of products that help marketers achieve success across every aspect of the marketer’s role. The platform is sold through individual products that make up the entire portfolio, including our Data Cloud for Marketing, Marketing Cloud Engagement, Marketing Cloud Account Engagement, Marketing Cloud Personalization, Marketing Cloud Intelligence, or Customer Loyalty solutions. Each product can be sold depending on the individual businesses needs, and are priced to cater for every business size and need. For more information, please review the detailed product breakdown on this page, or request a call with a sales representative today.
Salesforce has different add-ons, apps, and additional products to help your company stay ahead in your industry. For questions regarding Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence and Loyalty Management, please contact us to discuss exactly what kind of products you’re looking to add and how we can help.
If and when your business priorities and product needs change, our editions and pricing structure has been established to cater to increases and decreases in product or solution usage. If changes are required, we recommend you work with your account teams to determine the different options available to you.
Yes, Salesforce products integrate with many outside applications and systems. Our solutions support a wide range of partners and API integrations, which allow our customers to develop dynamic and integrated technology stacks.
Most Salesforce products use annual contracts, but Salesforce subscription terms vary. For any questions related to contracts for Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence, or Loyalty Management, please chat with a sales representative to discuss payment and billing options for your products.
Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.