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Recruitment and Admissions
Exceed enrollment goals with trusted AI built directly into your marketing automation and CRM. Strengthen relationships with holistic data and tailored applicant experiences that spark action. Help recruitment and admissions teams save time with automated application reviews and one place to connect with students, families, and counselors.
Higher education institutions are increasing student enrollment by 5.5% with Salesforce.*
What can recruitment and admissions teams do with Salesforce?
Increase conversion rates with prospective students, drive applicant success, and streamline the review process with trusted AI, marketing automation, and predictive analytics – all built in a complete solution for recruitment and admissions.
Increase prospective student engagement with automation and AI.
Create a strong first impression with marketing automation and seamless inquiry forms that can easily be added to your website. Help prospective students see themselves at your institution and take the next steps to apply with AI-driven campaigns that dynamically adapt to their behavior across web, email, SMS, and social touchpoints.
Easily identify stealth prospects, take the guesswork out of who is likely to apply, and get proactive alerts when it’s time to take action or nudge a prospective student – all in one recruitment and admissions CRM. Save time using AI-powered responses to prospective student inquiries with Agentforce instead of spending hours manually responding across the team.
See how prospective students are moving throughout the recruitment journey – all in one place. Work smarter with automated scoring to track progress and measure engagement across every touchpoint, without having to pull data from multiple systems.
Maximize applicant success with tailored experiences delivered at scale.
Greet applicants with a flexible experience that enables them to seamlessly start, save for later, and complete applications. Use application auto-fill to ensure that applicants never have to enter the same information twice. Save time with modular application components that can be reused across departments and programs.
Provide outstanding support to applicants with a full-service recruiting and admissions portal. Help students find answers quickly with Agentforce, while giving valuable time back to staff. Plus, transform one-off email nudges into automated recommendation reminders that do the heavy lifting for both applicants and recommenders.
Increase admissions yield and empower admissions counselors with automated onboarding journeys that deliver maximum impact with minimal effort. With onboarding care plans that can be personalized to the needs of each student, admits will have the connected onboarding experience they need to thrive and build a sense of belonging.
Drive productivity with streamlined reviews and goals tracking.
Quickly see where applicants are getting stuck with clear visibility into each stage of the application process. Easily track the completion status for every applicant with helpful icons that automatically update as key tasks are completed.
Seamlessly review applications and supporting information from any source – including third-party application data – all in one, secure location. View and approve documents and save time with automated workflows that can be easily tailored to your institution's specific needs and review timelines.
Review progress toward enrollment goals with prebuilt dashboards embedded in your CRM. Set predictive AI alerts to keep track of enrollment rates, measure key trends, and take data-driven actions without having to switch between multiple systems.
Enhance the recruitment and admissions experience with these related products.
Education Cloud
Elevate the education experience with the #1 CRM for learner and institution success.
Einstein AI
Create customizable, predictive, and generative AI experiences with trusted AI for institutions of all sizes.
Marketing Cloud
Make every moment count with data-driven communications delivered throughout the learner lifecycle.
Tableau
Boost productivity and decision-making institution-wide with AI-powered analytics.
MuleSoft
Integrate all your data, systems, or AI models to transform your institution and drive lifelong value.
Data Cloud
Connect, harmonize, and activate data from any system into a complete view of every constituent.
Slack
Bring students, faculty, and staff together to collaborate and engage from anywhere.
Achieve your recruitment and admissions CRM goals with our help.
Get in touch today and our education experts will help you:
- Determine the right solution for your institution's needs
- Build a tailored plan to help you get up and running fast
- Connect with use cases from trailblazing institutions
There have been a lot of positive impacts from using Salesforce in our recruitment and enrollment operation. Salesforce unlocks potential in how we bring our message to the community college market and how we serve our students.
David BurgeVice President for Enrollment Management, George Mason University
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Recruitment and Admissions FAQ
Admissions and enrollment management software helps recruitment and admissions teams be more productive with seamless application reviews and one place to connect with students and families. Staff can use trusted AI and analytics throughout the admissions funnel and create onboarding care plans.
With admissions CRM, staff can create tailored applicant portals at scale, easily view and approve documents, and track enrollment goals. Unlike individual point solutions, which only address a single use case or challenge, admissions CRM eliminates the pain of having data across multiple systems.
An admissions and enrollment management system can help institutions increase application rates, overall application completion, and student enrollment. Instead of stitching data together across disparate systems, staff can save time with unified views of every prospective student and applicant.
Institutions of all sizes trust Salesforce to not only elevate the student recruitment and admissions experience, but also to increase staff productivity at scale. In fact, Forrester Consulting highlighted an enrollment increase and the ROI benefits of Salesforce for multiple institutions in this research.
When comparing admissions CRMs, consider whether the solution has the integrations and customizations you're looking for, a reputable user experience and ROI, trusted customer support and if the solution can grow with your needs. Outline your pain points, compare features, and explore key references.
