Put all your stakeholders on the same page with a CRM for real estate. Improve visibility, standardization, and processes with a single source of truth to assure that all stakeholders and customers are working off and contributing to the same data.
We [use Salesforce to] empower homeowners to self-solve simple issues that they might have after they move into the home...which is better for the customer because they have immediate resolution. And it's better for Lennar as far as enabling our customer care reps to focus on larger issues.
Daniel KeatingDirector of Product, Lennar
Enable agents and brokers to increase customer satisfaction, boost sales effectiveness, and achieve better overall business performance with a CRM for real estate. Streamline processes, optimize operations, and create highly personalized customer experiences.
Deliver insights to sellers, brokers, and agents that make every interaction more effective. A powerful real estate CRM lets you supercharge your data with customizable, predictive, and generative AI experiences.
Personalize every interaction with a complete, unified view across teams, subcontractors, and third party systems. Enrich every touch-point with connected data directly in the flow of work.
Experience AI built into the flow of work, for any workflow, user, department, and industry.
Activate all your customer data and empower your team with relevant insights and contextual data.
Personalize customer experiences and optimize campaigns with data-first solutions across channels.
Improve sales rep efficiency with automated, intelligent sales tools that help your business scale.
Make better business decisions with the world's leading data and analytics platform.
Track, manage, and report on sustainability data with a complete ESG management solution.
Unlock automation, knowledge, AI, and collaboration at the center of an open, extensible platform.
A real estate CRM manages client interactions across marketing, deal management, and client service, using data to improve decision-making, inefficiencies, and margins. It lets you manage client interactions over the entire lifecycle while driving profitable growth and operational excellence.
Salesforce CRM is organized in objects including leads, contacts, accounts, opportunities, campaigns, and more. Your implementation team can use this out of the box structure then adapt it for your specific terminology and needs.
Salesforce is consistently ranked the #1 CRM provider every year by a variety of organizations. Salesforce has commercial and residential real estate customers from the largest enterprises to small- and medium-sized businesses who use our solutions.
As a broker or realtor, having a CRM can be highly beneficial with insightful, actionable data at your fingertips; send automated emails for property nurturing; track interactions, notes, and deals in one place; ensure consistent and professional communication; and manage your work efficiently.
First, consider your specific business needs. Salesforce empowers real estate companies with a CRM that helps manage risk and drive efficient growth. Our customizable, integrated platform, coupled with AI capabilities, positions it as the ideal solution for real estate firms seeking modernization.
