AI

Using data and AI to help give your customers what they want, when they want it can increase loyalty – and your bottom line.

Marketers are using multi-modal GenAI in creative and innovative ways right now — Founder of cocreatd, Oliver Yonchev, explains how.

Salesforce’s Chief Scientist and Chief Futurist, who were there from AI’s earliest days, talk about its evolution, and what we can expect.

A complete AI system is cohesive and scalable, and integrates data, AI, and action to deliver concrete business outcomes.

The opportunities for EU businesses to create value with AI are wide open — and they’re being missed by companies too slow to take action.

Learn from the failure of previous digital transformation initiatives and build a successful AI digitalisation strategy for growth.

We know technology is the future in the industry, but autonomous agents taking on actual work alongside humans is the gold standard.

From product bundles to loyalty programmes and more, here are ten expert tips to grow average order value.

Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back.

For CMOs, scaling up personalised campaigns is a key challenge. AI marketing offers a solution. Here are three ways it can help.