Create a buyer persona that goes deeper than job descriptions, and gets at the psychological core of the customer you want to sell to.
author name
Amy Roberts
author title SVP of Sales and Marketing, Dale Carnegie
My Background
Amy Roberts builds training and coaching programs to help clients transform their skill sets through connection, influence, and leadership. Her favourite part of the job is seeing teams get comfortable with being uncomfortable. Roberts is also the co-founder of Salto, which helps young women build new skills to become the next generation of leaders. She lives in Des Moines, Iowa, with her husband, three kids, and two fur children, and she loves to stay active and listen to audiobooks in her free time.
