![Image of a woman petting a cat and holding a mug while looking at a customer portal on her laptop.](https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/04/what-is-customer-portal.webp?w=300)
What Is a Customer Portal – And Why Do You Need One?
Sometimes, customers want a fast way to tackle issues on their own. Give them an easy self-service solution while saving agents time in the process.
Christina is the Product Marketing Manager for Salesforce Self-Service, responsible for positioning and delivering the value of personalised customer support experiences. Christina has focused her career on nurturing customer relationships and aligning marketing initiatives to meet diverse customer needs — from small businesses to enterprise organisations.
Sometimes, customers want a fast way to tackle issues on their own. Give them an easy self-service solution while saving agents time in the process.
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