Grace Meldrum
Grace Meldrum is a Product and Solutions Marketing Manager, supporting the Salesforce business and their customers across UK & Ireland. Her passion and focus is to help brands create more meaningful customer experiences with digital-first solutions that span the entire lifecycle - ultimately leading to increased loyalty and revenue. Before joining Salesforce, Grace worked client-side for over 12 years in retention-based marketing roles across the Retail, Travel and Automotive sectors.
Did you know 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years? Keep those numbers in mind this holiday, retailers, because they could affect your revenue and growth.
What is a customer data platform & what can it do for your business? Read about CDPs & how they help deliver personalised experiences.
The Digital Food & Beverage conference wrapped up in March 2022. Read on how to drive results from digital commerce.
This blog looks at the big trends discussed at NRF from over 190 engaging sessions by 300 influential speakers to prepare for the year ahead.
Organisations are recognising the need to digitalise their commerce strategy to thrive once we reach the end of uncertainty. Read more here.