![](https://www.salesforce.com/eu/blog/wp-content/uploads/sites/14/2024/05/jeffrey-steen.webp?w=300)
author name
Jeffrey Steen
author title Editor, Salesblazer
My Background
As a business and marketing writer for 15 years, Jeffrey specialises in skill-up content at Salesforce. His work touches on everything from sales fundamentals to employee coaching, leadership best practices, and growth strategies.
![](https://www.salesforce.com/eu/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Learn the right steps from research to close, and hone the strategies that boost win rates.