Michael Pichler

My Background

Michael works with Salesforce Travel, Transportation & Hospitality customers across the continent to uncover potential for innovation and growth. Before joining Salesforce he worked with IBM Consulting in a number of leadership roles. His clients included railways, logistics & hospitality businesses and airlines. He managed a design agency, a software development organisation, and even wrote a book about software performance.

Customer Success

How Salesforce unlocks high-value moments in hospitality

Michael Pichler

May 14, 2023

Hospitality companies need to unlock value to delight customers

Digital Transformation

5 top tips for successful digital transformation

Michael Pichler

May 12, 2023

Less than a third of digital transformation projects succeed, how can you be sure yours will?

Unlock the Full Potential of Market Intelligence

Digital Transformation

How technology is helping the hospitality industry whip up a storm

Michael Pichler

May 10, 2023

When done right, digital transformation initiatives can help you retain valuable talent, shape a personalised customer experience (CX), and use data to rethink your products and services.

Every year, UK freight businesses lose £10bn of turnover to their competition. A guide on how not to.

Customer Data Platform

UK Freight Firms Losing Billions – How to Compete

Michael Pichler

August 17, 2022

Every year, UK freight businesses lose £10bn of turnover to their competition. Read this guide on how not to.