The B2B retail route to market can achieve optimisation through the employees that know the consumer journey best; the sales reps.
author name
Pamela Wolf
My Background
Pamela is a global consumer goods industry advisor working collaboratively to develop Salesforce's strategy for consumer goods while engaging with some of their biggest global customers. She is a senior, global business and marketing leader with +20yrs driving innovation and transformation across retail and consumer goods including Global CDO of luxury division at Coty. Pamela is also an entrepreneur, having developed two of her own startups in the retailtainment sector.
