Salesforce Authors

Offering a great customer experience is crucial to thrive in today’s climate. Read on to see how an omnichannel strategy benefits everyone.

Find out about the internet of things and the internet of everything and how they evolved to become disruptive business technology.

This blog lays out how you can get more from your investment with Salesforce and sets out best practices on how to be successful.

Want to know more about relational databases? This blog outlines their benefits, and how Salesforce uses relational database in its CRM.

Create your own data culture! Learn how a data culture can help organisations make better decisions & engage customers more effectively.

Best alternative (plus three top tips) for delivering targeted marketing and advertising without third-party cookies.

B2B vs B2C. Understand the major differences between B2B and B2C ecommerce and learn successful strategies to optimise them.

A seasoned sales leader shares their proven experience with sales forecasting techniques that work. Learn about these techniques here.

Salesforce has once again ranked as a best workplace in Europe: the fourth time that we have received recognition as a top employer here.

Learn how the role of IT is expanding within organisational structure and how it helps drive business strategy.